Social networking platforms for AXE success

To create one of India’s largest and most well engaged fan pages on Facebook, which reaches out to more than a million users on a daily basis.

To make opportunity to connect with users on a daily basis.

To Make strong community.

Playing different contests and making brand promotion.

To make emotional attachment.

To make brand awareness.

Made the page with different brands and different country wise and much more way to build the community.

who played the AXE Instinct game a better and a more realistic brand experience

shot with 8 young modelson various beautiful locations across the country. each Angel was given aset of interests and a profession which gave them a large base to power content in the community.

Drove engagement through user generated contest where we asked users to take a picture of them with a note saying: I love AXE. XYZ is my Music Star

Don’t sell but engage - Rather than ‘Selling’.

Making the different Apps.

Exp. AXE Photo generator

most active Youth brands in India on the digital medium.

Axe angels club is in the list of top 5 Facebook fan pages of India and reaches out to 1.2 million users on a daily basis