Social Media Marketing Strategy for Lenovo

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Social Media Strategy 2008-2009

Social Media Marketing Strategy for LenovoMSU New Media Drivers LicenseFall 2010Jiang She

ChallengesLenovos greatest challenges are getting their name out, and catching the attention of their target market

3 Reasons:

Late entry into the marketIntense competitionWeak brand image

GoalsRaise awareness/catch attention

Broaden target segment

Develop new online strategies

Enhance older advertising campaigns

Social Media strategiesThis campaign will rely heavily on social mediaA blog will be set up for people that have Lenovo computers and love themThis is to optimize word-of-mouth, and forum can be a great platform More websites and key AdWords will be added to create a better SEOIt will also use Google advertising tools to monitor their progress

Lenovos blogging

Lenovos Forums

Google AdWordsGoogle Analytics

Other social media

EvaluationClicks and replies on blogsPage views, total threads and total replies of forumsGoogle AdWords and Facebook advertisingUse Google AnalyticsNumber of Facebook and Twitter followersViews number of promoted videos on YouTube

Budget, timeline & media allocation Because we are focusing on using social media to gain reach, the budget will be very lowThe timeline will be based on peak times of personal laptop purchasesFall; when students are getting prepared for college

Media allocation:

***Placeholder - presentation title | 6 April, 2006


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