Marketing strategy the social media principles

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    01-Nov-2014

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  • 1. Marketing StrategySocial MediaBy Eduardo Mendoza
  • 2. Pic: Foottrac by pdxgreer Markets AreConversations Source: The Cluetrain Manifesto, theses No. 1
  • 3. 1 2 3 The Win the TheContent ZMOT Channels
  • 4. 1 TheContent Is King Pic: Chess | King, queen and bishop By Mogolecho
  • 5. Good Content Blogs Videos Webminars Infographics Audio eBookSource: An infographic explaining how inbound marketing works together with content marketing
  • 6. Something precious Pic: Day 175One Ring By bandita
  • 7. 2Win the
  • 8. The evolution ofthe shopper Source: ZMOT Handbook
  • 9. For selecting UniversityPic: Monsters University toy fair Evento Byinsidethemagic For Love (girlfriend or Pic: Luminous Love By RobertPhotographics boyfriend) Smartphones Pic: my iPhone family pile By blakespot
  • 10. Being there for them Pic: Its My Birthday! Party Wooo! By Sam Ilis
  • 11. 3 TheChannels Pic: Chess | King, queen and bishop By Mogolecho
  • 12. The sourceWWW
  • 13. Engagement evaluation Source: Redant - planning and managing a digital strategy
  • 14. Our Content being The HubSource: An infographic explaining how inbound marketing works together with content marketing
  • 15. What we want? Pic: The End By Olivander
  • 16. Them Talking About Us Pic: The Piccadilly Crowd By garryknight
  • 17. Resources The Cluetrain Manifiesto, http://www.cluetrain.com/ ZMOT Handbook, ways to win shoppers at the zero moment of truth, http://www.zeromomentoftruth.com/ An infographic explaining how inbound marketing works together with content marketing. http://www.smartinsights.com/content-management/content-marketing- strategy/a-content-marketing-and-inbound-marketing-blueprint/ Redant, planning and managing a digital strategy whitepaper, https://www.redant.com/digital-strategy-whitepaper PPT Template from: http://slidesthatrock.myshopify.com/
  • 18. Eduardo Mendoza ing.ed.mendoza@gmail.com @eddmendoza

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