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Final Project 06/14/22 OTTO PORTA

Social Media Marketing Strategy: Final Marketing Plan Project

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www.montededios.us www.facebook.com/montedediosusa

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Page 1: Social Media Marketing Strategy: Final Marketing Plan Project

Final Project

04/12/23OTTO PORTA

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The most challenging part of keeping a blog:• Attracting followers.• Obtaining high number of comments.• Choosing, preparing and posting the most interesting content for my

target.• Promoting the blog.

What did I enjoy?• The preparation: setting up the account, design, and settings. • I really enjoy posting and sharing them in Tweeter and Facebook • Learning about blogging.

How many final posts, comments, and post with more views ?

• Final number of posts: 6• Number of comments: 3• Post with more views: “Social Marketing ROI” (2 views)

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(My family picture)

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I have been in FaceBook for more than 2 years, I have more than 1,000 friends (see my timeline), but I didn’t know the potential it had. I learned these in class:

•About land pages, Ads and groups, as 3 of the major ways of Market my personal and business pages (only 295 of 1,000 of my personal friends liked my business page)

•I learned the different kind of posts on my wall to make engagement useful and of value.

•I will start putting all my new knowledge I learned in class, in action to Market in a better way my pages.

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Twitter:Twitter: https://twitter.com/#!/ottoporta

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I have 90 following and 43 followers on Twitter.

•This group of followers, as well as those that I am following, have been independent to my friends on Facebook and were not part of my business or personal interest. Twitter, Facebook and my blog were separated entities.

•Now I understand better Social Media and its importance. Part of my action plan will be the integration of all the “parts of the puzzle” in my Social Media activity.

•I started following people and organization with purpose .

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• I learned the importance of Social Media ROI, that it is important to evaluate my “likes”, “shares”, and “comments”, but it is also important to evaluate the financial activity in terms of “revenue”, “transactions”, and “number of new customers”, as well as FRY (frequency, reach, yield).

• I learned that Social Media has a cost (people, computers, offices, time and more).

• I learned the importance of the Integration of my Social Media activity.

• I learned that I have to choose better the people , companies, and other organizations when deciding to follow. I’ll be more diligent in this matter.

• I learned more tools that will make my Social Media more profitable to my business. Some examples: Facebook has more than only pages, it offers Ads, and groups.