15 seconds of fame

Bram Starckx

Social worker Youth work /

Teaching

Proud geek! Facebook/ LinkedIn @Barambilla

Goal of today's program?

Background Etiquette Practical knowledge Discover it for yourself Aaah! Have fun!

Hook up

Facebook group: “Euprevent training social media”

Twitter-hashtag: #eupreventSM Pictures will be on www.flickr.com Presentations will be on www.slideshare.com

http://www.flickr.com/photos/stuartpilbrow/3270138986/

http://www.flickr.com/photos/lupos/2059172482/

Prevention...

http://www.flickr.com/photos/27271711@N04/2969619048

http://www.flickr.com/photos/dunechaser/253066484/

What are social media?

Online platforms Community-based Intuitive! User generated content Peer-to-peer, little hierarchy Collaboration, sharing Start = web 2.0 -technology In plain English?

Social media are a movement

Collaboration Sharing Creative Commons / Public Licence Free and Open Source Software (FOSS) Personal branding Subcultures => microcultures Conversational transactions Transactional status

Bottom-up take-over of the internet

Case: Myspace Communities are in control You are NOT in control Stop teaching!

Conversate Co-creation Crowdsourcing Ambassadors

The GAP story

The new GAP Logo was rejected by community

Gap was forced to get the old one back

Why should I/my organization care?

It is here to stay! Not only a Weakness/threat!

Consider your strengths & opportunities!

It is causing a communication revolution

Why should we care about SM?

Average american teen: 5 'real' friends 500 online friends

Decision makers Peer-to-peer guides

TRUST me, I'm from the internets

Digital natives vs 'old people....' Online/ mobile = home 16 h/week online 96% adoption of social networks Who do you trust for advice

Friends? 78% Advertising? 14%

The long tail

http://www.flickr.com/photos/martin_heigan/4298415976/

Stop interrupting!

Stop searching for an audience

http://www.flickr.com/photos/wfryer/2516648940/