Frukostseminarium 2011 - User Experience

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    30-Nov-2014

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Talare: Ali Ivmark och Anders Liljedal

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<ul><li> 1. slide to unlock </li> <li> 2. EngagementPlan UX ITS NOT ALL ABOUT THE USER Brought to you by Liljedal &amp; Ivmark </li> <li> 3. H i! ImEngagement@anders lilje dalPlan </li> <li> 4. Hi!Engagement Im AliPlan </li> <li> 5. UXEngagementITS NOT ALLPlanABOUT THEUSER </li> <li> 6. BUILDING FLUIDCUSTOMEREngagementEXPERIENCES THEYCAN EMBRACE,PlanINFLUENCE ANDRECOMMEND Creuna 2011 6 </li> <li> 7. AND DEVELOPINGEngagementPROGRESSIVE ANDRESPONSIVEPlanBUSINESS PLANS Creuna 2011 7 </li> <li> 8. EngagementPlan </li> <li> 9. EngagementWHAT ISPlanCX? </li> <li> 10. CXEngagementITS MORE THAN SIMPLYA CUSTOMERS SINGLEPlan EXPERIENCEBRANDOVER TIME.... </li> <li> 11. CXEngagementITS MORE THAN THESUM OF ALL THEIRPlanEXPERIENCES COMBINEDACROSS A SINGLE BRAND... </li> <li> 12. CXEngagementIT IS IN FACT THE BASISFOR BUILDING YOURPlan IN A MOREBUSINESSRELEVANT, RESPONSIVEAND COMPETITIVE WAY </li> <li> 13. EngagementPlan </li> <li> 14. EVOLVING THECUSTOMEREngagementEXPERIENCE ISPlanFUNDAMENTALTO BUSINESSDEVELOPMENT </li> <li> 15. ENGAGEMENT PLAN Engagement PlanAWARENESS ADOPTION ADVOCACY LOYALTY Creuna 2011 15 </li> <li> 16. ENGAGEMENT PLAN Engagement PlanAWARENESS ADOPTION ADVOCACY LOYALTY Creuna 2011 16 </li> <li> 17. Engagement ADOPTIONPlan Creuna 2011 17 </li> <li> 18. M ak e easy a it compe nd llingADOPTION to a d o pt!DEVELOP IN AEngagementMANNER THAT ISPlanRELEVANT ANDACCESSIBLE Creuna 2011 18 </li> <li> 19. M ak e easy t it spread o theADVOCACY word!INTEGRATE KEYEngagementMARKETINGPlanOPPORTUNITIESINTO THE PRODUCT Creuna 2011 19 </li> <li> 20. Give them somet hing to ravLOYALTY about e !BUILD IN CUSTOMEREngagementINCENTIVES, DEALSPlanAND REWARDS Creuna 2011 20 </li> <li> 21. Praise them y o u w lik e want pouldAWARENESS r in retu aise rn!USE YOUR EXISTINGEngagementCUSTOMERS TOPlan NEW ONESRECRUIT Creuna 2011 21 </li> <li> 22. BAKE IT IN! SYNCHRONIZE YOUR ACTIVITIES WITH YOUR SERVICES Engagement PlanAWARENESS ADOPTION ADVOCACY LOYALTY Creuna 2011 22 </li> <li> 23. LISTEN TO YOUR CUSTOMERS, THEYRE YOUR GREATEST ASSET Engagement PlanAWARENESS ADOPTION ADVOCACY LOYALTY Creuna 2011 23 </li> <li> 24. TRACK, MONITOREngagementAND MEASUREPlan THE WAY...ALONG Creuna 2011 24 </li> <li> 25. TO INCREASEEngagementCUSTOMER ANDPlanBUSINESS VALUE Creuna 2011 25 </li> <li> 26. Engagement INITS ALL GOODPlanTHEORY! </li> <li> 27. AMAZON Engagement PlanAWARENESS ADOPTION ADVOCACY LOYALTY Creuna 2011 27 </li> <li> 28. AMAZON / ADOPTIONEngagementPlan </li> <li> 29. AMAZON / ADVOCACYEngagementPlan </li> <li> 30. AMAZON / LOYALTYEngagementPlan </li> <li> 31. AMAZON / AWARENESSEngagementPlan </li> <li> 32. NETFLIX vs BLOCKBUSTEREngagementPlan </li> <li> 33. NETFLIX Engagement Get people talking Be everywhere Has everything PlanAWARENESS ADOPTION ADVOCACY LOYALTY Recommendations Experience Be nice... Creuna 2011 33 </li> <li> 34. DROPBOX vs YOUR CONSCIENCEEngagementPlan </li> <li> 35. DROPBOX Engagement Dont pay for it Magic Recruit PlanAWARENESS ADOPTION ADVOCACY LOYALTY Sharing Listen Creuna 2011 35 </li> <li> 36. BANK SIMPLE vs CORP BANKINGEngagementPlan </li> <li> 37. BANK SIMPLE Engagement Spread No bank-terms PlanAWARENESS ADOPTION ADVOCACY LOYALTY Real people, Mobile first Look good quick answers Creuna 2011 37 </li> <li> 38. SUMMARY Engagement PlanAWARENESS ADOPTION ADVOCACY LOYALTY Creuna 2011 38 </li> <li> 39. EngagementINVOLVING YOUR CUSTOMERIS ALWAYS SMART, DESIGNINGPlanYOUR SERVICES FOR THEM VITAL </li> <li> 40. KEY TAKE-AWAYSEngagementENGAGE YOUR CUSTOMERSPlanCHALLENGE THE NORMBE PREPARED TO LEARNAS YOU GROW </li> <li> 41. Thanks!anders.liljedal@creuna.se ali.ivmark@creuna.se </li> </ul>

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