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Enabling the Internet of Everything with 3G Eller m2m Frukostseminar!

Richard Savage Director, Business Development Scandinavia

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Fortune 500 Company

Member of the S&P 100 & 500 Indexes

Celebrating more than 25 years of driving the evolution of wireless communications

World’s largest fabless semiconductor company, #1 in wireless

Making wireless more personal, affordable and accessible to people everywhere

2011 All-America Executive Team Award Winner

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M2M Heritage

Qualcomm has been a leading provider of commercial telematics services and solutions to the transportation industry for more than 20 years

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The Next Era of Networking and Computing, Where Everything is Intelligently Connected

The Internet of Everything

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Multiple Radio Environment WAN—LAN—PAN

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Interest Spanning a Number of Verticals

UTILITIES BUILDINGS CONSUMER ELECTRONICS

TRANSPORTATION

INDUSTRIAL AND MANUFACTURING

RETAIL HEALTHCARE TRACKING AND SECURITY

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Internet of Everything

Modules & Sensors

Distributed Computing

Mobile Networks

Wireless Carrier

Involvement

Low Connectivity Costs/Tariffs

Service Delivery

Platforms

Applications & Services

Regulatory Developments

Industry Trends are Aligning

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New Revenue

Opportunities

Alternative Business Models

Greater Operational Efficiencies

Reducing Costs

Improving Products &

Services

Enhancing Customer Service

Vertical Companies are Turning to Internet of Everything Connectivity to Address a Range of Needs

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New Drivers for Automotive Connectivity

  Insurance / PAYD  Road pricing, traffic management  Driver behavior based rates

 Electric vehicles   ‘Range anxiety’  Locate and reserve charging stations  Pricing, charging times, billing  Diagnostics, battery condition status

 Remote diagnostics  OTA updates and upgrades  Service alerts, recall notifications

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Transforming the In-Car Experience

REAR-SEAT ENTERTAINMENT

NAVIGATION SERVICES

MOBILE HOTSPOT

INFOTAINMENT SERVCIES

SAFETY & SECUTRITY

+APPLICATION DOWNLOADS

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Enabling Home Energy Management

WIRELESS HUB/GATEWAY

PV ARRAY

SMART METER

PROGRAMMABLE THERMOSTAT ELECTRIC

VEHICLE

APPLIANCES

Cellular Network

70 o HOME AUTOMATION

SYSTEM

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Transforming Health and Medicine WIRELESS IS PROFOUNDLY IMPACTING LIFE SCIENCES, MEDICINE AND CONSUMER HEALTH

BLOOD PRESSURE, PULSE, GLUCOMETER

ECG, SMART BANDAGES

SMART PILLS OR INTERNAL SENSORS

PEDOMETER

WEIGHT BODY COMPOSITION,

ENVIRONMENTAL SENSORS

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2G 3G 4G

Coverage

Module Cost

Connectivity Cost (TBD)

Total Cost of Ownership (TCO)

Low Latency

High Data Rates

Network Capacity

Life Cycle

Integrated GPS

Security

IP-Based Architecture

Future Proofing with 3G Technologies RAPIDLY DECLINING HARDWARE COSTS AND GREATER CAPABILITIES AND FLEXIBILITY ARE DRIVING USE

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Lower TCO with Mobile Broadband

UTILITIES

TRANSPORT

PATIENT MONITORING

INDUSTRIAL

DOMESTIC SECURITY

RETAIL

CONSUMER/HOUSEHOLD

Module Cost as % of TCO

6%

5%

12%

2%

6%

6%

13% Source: Analyst Mason, 2010

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Today’s Device Choices Could Limit Operator’s Flexibility

$0

$50

$100

$150

$200

$250

COST OF REPLACING 2G MODULES FOR TYPICAL W. EUROPEAN OPERATOR* DECOMMISSIONING 2G NETWORK IN 2020

Industry Continues to Use

2G Modules

Industry Adopts 3G Modules for Long-Service

Devices

US

D M

ILLI

ON

S

*Defined as having 10 million traditional subscribers. Source: Analyst Mason, 2010

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Taking Mobile to a New Level with Multimode

•  Enhance coverage and reliability by leveraging overlapping networks

•  Enable greater carrier flexibility – on deployment or thereafter

•  Fallback to previous generation technologies

•  Improve asset lifespan

ONE DEVICE, MULTIPLE CARRIERS AND NETWORK TECHNOLOGIES

Multimode- Enabled Assets Carrier A Carrier B

Multimode

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http://www.m2msearch.com/

Qualcomm-Enabled M2M Module Database

•  Searchable database of Qualcomm-enabled M2M modules

•  Contains 70+ modules from more than 10 OEMs

•  Includes specs and module vendors contact details

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Call to Action

Thank You/ Tack! E-Mail: TheSavage@Qualcomm.com Twitter: #Qualcomm_SE For more information on Qualcomm, visit us at: www.qualcomm.com www.qualcomm.com/blog

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