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CAMEO MARKETING
Where performance counts
Clients
About us
Cameo Marketing
Our main office is in Greater London, with
associated offices across Europe
Our team have come from a varied
background, including retail,
sport, finance and fashion
Cameo Marketing focuses on long
term collaboration with clients. The
average duration of a partnership is one
year
We employ a team of SEO specialists with a combined
experience of twenty years . We have been awarded
certificates from Google
Our motto: Deliver the unexpected
Certificates
What is SEO?
Search Engine
Optimisation – the process of improving the visibility of a website in organic
search
SEO Recipe for success
HTML Code Validation
Optimised content
HTML design Usability
Diverse link
building
Leads&
Sales
Validation of Html codeIs my
website friendly to
both search engines
and users?
Is the site easy to
navigate and has a
clear structure?
Is the site optimal to improve
the visibility of web pages in search engines?
Is the indexation process of
the website’s
pages optimised?
Optimised content
Are the most
effective keywords present in
the content?
Is the content
optimised with use of the most important keywords?
Is the content readable for both users and
search engines?
Are the dynamic
elements of the site
generated correctly
and optimally?
Html Design
•Is my website functional?
•Does it meet the expectation of the target group
• Are the barriers that could hamper site indexation removed?
•Is the internal linking structure robust?
UsabilityIs my site
attracting the attention of it’s
users?
Is the site navigation intuitive?
Are the visitors able to
find what they are looking
for?
Is the content displayed in a transparent and user friendly manner?
Importance of links
Search engines discover new content via links
Links are a sign of trust Trust can aggregate into authority Authority can influence rank Users associate rank with quality
Trust + authority + rank + quality =
relevancy
Link Hierarchy
Social Media & PR
Article sites, niche directories
Blogs & Forums
Web - Directories
High Authority websites
White hat or Black hat SEO?
Answer:
