WeChat Social Recruitment Part II - China Fortune 500 - 2014 [INFOGRAPHIC]

© 2014 Maximum Employment Marketing Group. All rights reserved. 1

WECHAT SOCIAL RECRUITMENT PART 2 – CHINA FORTUNE 500

MAXIMUM EMPLOYMENT MARKETING GROUP

© 2014 Maximum Employment Marketing Group. All rights reserved. 2 WECHAT SOCIAL RECRUITMENT BY CHINA FORTUNE 500 COMPANIES IN 2014

NON!VERIFIED ACCOUNTS54%

46%VERIFIED ACCOUNTS

Zooming in deeper on the presence of Chinese companies and their employer brand & recruitment presence on WeChat, part II of this infographic looks at China fortune 500 companies. How does their social recruitment strategy stack up against Global Fortune 500 companies from our Part I research ?

Companies with a WeChat recruitment account

Company Type

Recruitment WeChat account type

Posting frequency all recruitment accounts

Monthly posting frequency

Posting Content

Career website & mobile optimalisation

Supports Direct Application Through WeChat

44% NEARLY HALF OF THE WECHAT ACCOUNTS

HAVE A CUSTOMISED MENU BAR.

Custom Menu Bar

Happy to answer all your WeChat recruitment questionsthrough [email protected] or stay in touch via our Maximum WeChat

VS

Recruitment account active

By China Fortune 500 Companies in 2014WeChat Social Recruitment Part II

https://maximum.com/blog/wechat-social-recruitment-by-fortune-500-companies-in-2014.html






Company Type




Posting Content





Custom Menu Bar


VS



23% of CHINA Fortune 500 companies HAVE a WECHATRECRUITMENTACCOUNT

53% WeChat

recruitmentaccounts

2 or more

47%

39%

33%

24%23%18%17%16%

Industry Distribution

TECH

NOLO

GY

FINAN

CE

OTHE

RS

TRAN

SPOR

TATIO

N

CONS

TRUC

TION

MANU

FACT

URIN

G

AGRIC

ULTU

RE

CONS

UMER

GOOD

S

MEDI

CAL 11%

ServiceAccount

26%SubscriptionAccount

74%

GHOST ACCOUNTS

12%

JAN!JUNACTIVE ACCOUNTS44%

11% POST EVERY MONTH

POSTS PER MONTH

JUN

MAY

APR

MAR

FEB

JAN

2.312.492.212.26

1.171.22

AVERAGE POSTS BY MONTH

ON AVERAGE

1.94

10%

6%

CAMPAIGNSVIDEOS

44% Link to career website

53% mobile-FRIENDLYCAREERWEBSITE

10%

BROUGHT TO YOU BY






Company Type




Posting Content





Custom Menu Bar


VS




53% WeChat

recruitmentaccounts

2 or more

47%

39%

33%

24%23%18%17%16%


TECH

NOLO

GY

FINAN

CE

OTHE

RS

TRAN

SPOR

TATIO

N

CONS

TRUC

TION

MANU

FACT

URIN

G

AGRIC

ULTU

RE

CONS

UMER

GOOD

S

MEDI

CAL 11%

ServiceAccount


74%

GHOST ACCOUNTS

12%



POSTS PER MONTH

JUN

MAY

APR

MAR

FEB

JAN

2.312.492.212.26

1.171.22


ON AVERAGE

1.94

10%

6%

CAMPAIGNSVIDEOS



10%

BROUGHT TO YOU BY






Company Type




Posting Content





Custom Menu Bar


VS




53% WeChat

recruitmentaccounts

2 or more

47%

39%

33%

24%23%18%17%16%


TECH

NOLO

GY

FINAN

CE

OTHE

RS

TRAN

SPOR

TATIO

N

CONS

TRUC

TION

MANU

FACT

URIN

G

AGRIC

ULTU

RE

CONS

UMER

GOOD

S

MEDI

CAL 11%

ServiceAccount


74%

GHOST ACCOUNTS

12%



POSTS PER MONTH

JUN

MAY

APR

MAR

FEB

JAN

2.312.492.212.26

1.171.22


ON AVERAGE

1.94

10%

6%

CAMPAIGNSVIDEOS



10%

BROUGHT TO YOU BY


23% of CHINA Fortune 500 companies HAVE WECHATRECRUITMENTACCOUNT

53% WeChat

recruitmentaccounts

ServiceAccount


74%

NON VERIFIED ACCOUNTS54%


Zooming in deeper on the presence of Chinese companies and their employer brand & recruitment presence on WeChat, part II of this infographic looks at China fortune 500 companies. How does their social recruitment strategy stack up di!erently from Global Fortune 500 companies from our Part I research ?


Company Type



53% mobileFRIENDLYCAREERWEBSITE

11%



Posting Content



10%


HAVE A CUSTOMIZED MENU BAR.

Custom Menu Bar

BROUGHT TO YOU BY

Happy to answer all your WeChat recruitment questionsthrough [email protected] zor stay in touch via our Maximum WeChat


TECH

NOLO

GY

47%

FINAN

CE

39%

OTHE

RS

33%

TRAN

SPOR

TATIO

N 24%

CONS

TRUC

TION

23%

MANU

FACT

URIN

G

18%

AGRIC

ULTU

RE

17%

CONS

UMER

GOOD

S

16%

MEDI

CAL 11%

VS


GHOST ACCOUNT

12%

JAN."JUN.

POSTS PER MONTH

ON AVERAGE

1.94

JUN.

MAY.

APR.

MAR.

FEB.

JAN.

2.312.492.212.26

1.171.22

AVERAGER POSTS BY MONTH

6%

CAMPAIGNS

ON THE COMPANIESPOST EVERY MOUNTH

VIDEOS

10%


ACTIVE ACCOUNT44%

2 or more






Company Type




Posting Content





Custom Menu Bar


VS




53% WeChat

recruitmentaccounts

2 or more

47%

39%

33%

24%23%18%17%16%


TECH

NOLO

GY

FINAN

CE

OTHE

RS

TRAN

SPOR

TATIO

N

CONS

TRUC

TION

MANU

FACT

URIN

G

AGRIC

ULTU

RE

CONS

UMER

GOOD

S

MEDI

CAL 11%

ServiceAccount


74%

GHOST ACCOUNTS

12%



POSTS PER MONTH

JUN

MAY

APR

MAR

FEB

JAN

2.312.492.212.26

1.171.22


ON AVERAGE

1.94

10%

6%

CAMPAIGNSVIDEOS



10%

BROUGHT TO YOU BY






Company Type




Posting Content





Custom Menu Bar


VS







Company Type




Posting Content





Custom Menu Bar


VS




53% WeChat

recruitmentaccounts

2 or more

47%

39%

33%

24%23%18%17%16%


TECH

NOLO

GY

FINAN

CE

OTHE

RS

TRAN

SPOR

TATIO

N

CONS

TRUC

TION

MANU

FACT

URIN

G

AGRIC

ULTU

RE

CONS

UMER

GOOD

S

MEDI

CAL 11%

ServiceAccount


74%

GHOST ACCOUNTS

12%



POSTS PER MONTH

JUN

MAY

APR

MAR

FEB

JAN

2.312.492.212.26

1.171.22


ON AVERAGE

10%

6%

CAMPAIGNSVIDEOS



10%

BROUGHT TO YOU BY

1.94






Company Type




Posting Content





Custom Menu Bar


VS




53% WeChat

recruitmentaccounts

2 or more

47%

39%

33%

24%23%18%17%16%


TECH

NOLO

GY

FINAN

CE

OTHE

RS

TRAN

SPOR

TATIO

N

CONS

TRUC

TION

MANU

FACT

URIN

G

AGRIC

ULTU

RE

CONS

UMER

GOOD

S

MEDI

CAL 11%

ServiceAccount


74%

GHOST ACCOUNTS

12%



POSTS PER MONTH

JUN

MAY

APR

MAR

FEB

JAN

2.312.492.212.26

1.171.22


ON AVERAGE

1.94

10%

6%

CAMPAIGNSVIDEOS



10%

BROUGHT TO YOU BY






Company Type




Posting Content





Custom Menu Bar


VS







Company Type




Posting Content





Custom Menu Bar


VS




53% WeChat

recruitmentaccounts

2 or more

47%

39%

33%

24%23%18%17%16%


TECH

NOLO

GY

FINAN

CE

OTHE

RS

TRAN

SPOR

TATIO

N

CONS

TRUC

TION

MANU

FACT

URIN

G

AGRIC

ULTU

RE

CONS

UMER

GOOD

S

MEDI

CAL 11%

ServiceAccount


74%

GHOST ACCOUNTS

12%



POSTS PER MONTH

JUN

MAY

APR

MAR

FEB

JAN

2.312.492.212.26

1.171.22


ON AVERAGE

10%

6%

CAMPAIGNSVIDEOS



10%

BROUGHT TO YOU BY

1.94

© 2014 Maximum Employment Marketing Group. All rights reserved. 11 WECHAT SOCIAL RECRUITMENT BY FORTUNE 500 COMPANIES IN 2014





Company Type




Posting Content





Custom Menu Bar


VS








Company Type




Posting Content





Custom Menu Bar


VS




53% WeChat

recruitmentaccounts

2 or more

47%

39%

33%

24%23%18%17%16%


TECH

NOLO

GY

FINAN

CE

OTHE

RS

TRAN

SPOR

TATIO

N

CONS

TRUC

TION

MANU

FACT

URIN

G

AGRIC

ULTU

RE

CONS

UMER

GOOD

S

MEDI

CAL 11%

ServiceAccount


74%

GHOST ACCOUNTS

12%



POSTS PER MONTH

JUN

MAY

APR

MAR

FEB

JAN

2.312.492.212.26

1.171.22


ON AVERAGE

1.94

10%

6%

CAMPAIGNSVIDEOS



10%

BROUGHT TO YOU BY






Company Type




Posting Content





Custom Menu Bar


VS




53% WeChat

recruitmentaccounts

2 or more

47%

39%

33%

24%23%18%17%16%


TECH

NOLO

GY

FINAN

CE

OTHE

RS

TRAN

SPOR

TATIO

N

CONS

TRUC

TION

MANU

FACT

URIN

G

AGRIC

ULTU

RE

CONS

UMER

GOOD

S

MEDI

CAL 11%

ServiceAccount


74%

GHOST ACCOUNTS

12%



POSTS PER MONTH

JUN

MAY

APR

MAR

FEB

JAN

2.312.492.212.26

1.171.22


ON AVERAGE

1.94

10%

6%

CAMPAIGNSVIDEOS



10%

BROUGHT TO YOU BY






Company Type




Posting Content





Custom Menu Bar


VS








Company Type




Posting Content





Custom Menu Bar


VS




53% WeChat

recruitmentaccounts

2 or more

47%

39%

33%

24%23%18%17%16%


TECH

NOLO

GY

FINAN

CE

OTHE

RS

TRAN

SPOR

TATIO

N

CONS

TRUC

TION

MANU

FACT

URIN

G

AGRIC

ULTU

RE

CONS

UMER

GOOD

S

MEDI

CAL 11%

ServiceAccount


74%

GHOST ACCOUNTS

12%



POSTS PER MONTH

JUN

MAY

APR

MAR

FEB

JAN

2.312.492.212.26

1.171.22


ON AVERAGE

1.94

10%

6%

CAMPAIGNSVIDEOS



10%

BROUGHT TO YOU BY

Recruiting & HR

WeChat Social Recruitment Part II - China Fortune 500 - 2014 [INFOGRAPHIC]