17
Candidate as Customer: Is your company at risk?

Customers are Candidates: Is your Company at Risk? Gerry Crispin, Co-Founder: CareerXroads.com, TalentBoard.org, ATAPglobal.org

Embed Size (px)

Citation preview

Page 1: Customers are Candidates: Is your Company at Risk? Gerry Crispin, Co-Founder: CareerXroads.com, TalentBoard.org, ATAPglobal.org

Candidate as Customer:Is your company at risk?

Page 2: Customers are Candidates: Is your Company at Risk? Gerry Crispin, Co-Founder: CareerXroads.com, TalentBoard.org, ATAPglobal.org

2

80% of your candidates’ experience…

(and the rating they will give you)

…5 practices

Page 3: Customers are Candidates: Is your Company at Risk? Gerry Crispin, Co-Founder: CareerXroads.com, TalentBoard.org, ATAPglobal.org

Source: CareerXroads Candidate Experience monograph, March, 2011

Page 4: Customers are Candidates: Is your Company at Risk? Gerry Crispin, Co-Founder: CareerXroads.com, TalentBoard.org, ATAPglobal.org

4

Accountable (Measure and reward)Fairness (Influence Perception)Closure (Respond)

Expectations (Set & Deliver)Listen (Demonstrate)

Accountable (Measure & Reward)Fair (Influence Perception)

Closure (Employer Response)

Page 5: Customers are Candidates: Is your Company at Risk? Gerry Crispin, Co-Founder: CareerXroads.com, TalentBoard.org, ATAPglobal.org

5

Candidate Journeya roadmap

Attract

Apply

Assess Disposition

Offer

Onboard

Page 6: Customers are Candidates: Is your Company at Risk? Gerry Crispin, Co-Founder: CareerXroads.com, TalentBoard.org, ATAPglobal.org

6

2016 GLOBAL CANDESby the numbers

NAM242 Companies

183,846 Candidates50 Winners

EMEA152 Companies

24, 576 Candidates28 Winners

APAC49 Companies

15,334 Candidates10 Winners

Page 7: Customers are Candidates: Is your Company at Risk? Gerry Crispin, Co-Founder: CareerXroads.com, TalentBoard.org, ATAPglobal.org

“Given your experience applying to [company] would you refer others to consider working there…?”

1 432“I would go out of my way to discourage others from applying.”

“I would go out of my way to encourage

others to apply.”

CANDE NET PROMOTER SCORE (CNPS)

5.0% 35.0%35.0%60.0%

Page 8: Customers are Candidates: Is your Company at Risk? Gerry Crispin, Co-Founder: CareerXroads.com, TalentBoard.org, ATAPglobal.org
Page 9: Customers are Candidates: Is your Company at Risk? Gerry Crispin, Co-Founder: CareerXroads.com, TalentBoard.org, ATAPglobal.org

9

Candidates spending more than 1 hour to apply versus less than 15 minutes

50% more likely to rate their Overall Experience as Negative

Page 10: Customers are Candidates: Is your Company at Risk? Gerry Crispin, Co-Founder: CareerXroads.com, TalentBoard.org, ATAPglobal.org

10

“How Likely are you to APPLY AGAIN?”

“Extremely Likely”

5.7%

“Definitely Not”

“Extremely Likely” “Definitely Not”

24.7%

62.0% 0.6%+

-

+

-

Page 11: Customers are Candidates: Is your Company at Risk? Gerry Crispin, Co-Founder: CareerXroads.com, TalentBoard.org, ATAPglobal.org

11

“How Likely are you to REFER someone in the future?”

4.5% 40.8%

78.8% 0.8%I would actively encourage

others to applyI would actively discourage

others from applying

I would actively encourage others to apply

I would actively discourage others from applying

+

-

+

-

Page 12: Customers are Candidates: Is your Company at Risk? Gerry Crispin, Co-Founder: CareerXroads.com, TalentBoard.org, ATAPglobal.org

12

Page 13: Customers are Candidates: Is your Company at Risk? Gerry Crispin, Co-Founder: CareerXroads.com, TalentBoard.org, ATAPglobal.org

13

13

“How Likely are you to SHARE with your Inner Circle?”

-82.8% 65.8%+

Page 14: Customers are Candidates: Is your Company at Risk? Gerry Crispin, Co-Founder: CareerXroads.com, TalentBoard.org, ATAPglobal.org

14

14

“How Likely are you to SHARE your experience publicly?”

-51.0% 34.1%+

Page 15: Customers are Candidates: Is your Company at Risk? Gerry Crispin, Co-Founder: CareerXroads.com, TalentBoard.org, ATAPglobal.org

15

44%

18%

16%

8%

14%

Your Customer…

20% more likely to rate the experience positive.

20% less likely to rate it negative

BUT…..

Page 16: Customers are Candidates: Is your Company at Risk? Gerry Crispin, Co-Founder: CareerXroads.com, TalentBoard.org, ATAPglobal.org

16

Page 17: Customers are Candidates: Is your Company at Risk? Gerry Crispin, Co-Founder: CareerXroads.com, TalentBoard.org, ATAPglobal.org

Good Hunting!Thank you