Why is marketing important?

Understanding Customer Needs!

So that INNOVATI

VE products can be

developed

Introduction and gain acceptance of new

products

To help EASE and ENRICH

people’s lives

Building Demand for Products and Services

This creates JOBS

Better Learning of Marketplace

our office

So as to decide the FEATURES, PRICE and

WHERE to sell the product

Reducing Risks

Better marketing ensures better

ACCEPTANCE of

products

Knowing Future Trends!

Like Social Networking Media

Learning how to TEST and OPTIMIZE

Helps in better MODIFICATION

Building a powerful BRAND

Contributes heavily to the VALUE of a

firm

Thanks!

REFERENCES

http://newhealthny.com/clients/6549/images/plant.jpghttps://nutribob.files.wordpress.com/2013/07/105-new-life_6750913.jpghttp://i.dailymail.co.uk/i/pix/2012/03/06/article-0-120C1A0E000005DC-580_964x686.jpghttps://ilovetravelingandexploring.files.wordpress.com/2014/09/base-jumpers.jpghttp://assets.inhabitat.com/wp-content/blogs.dir/1/files/2010/06/St.-Lawrence-Market-North-Building-2.jpghttps://taazakhabarnews.com/wp-content/uploads/2014/12/logos.gif

DISCLAIMER

Created by Animesh Agarwal, IIT BHU, during an internship

by Prof. Sameer Mathur, IIM

Lucknow