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Digital marketing - What it is, and why its important
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Digital MarketingWhat it is, and why its important
What is Digital Marketing?
Digital Marketing is the promotion of products or brands via one or more forms of electronic
media.
What is Digital Marketing?
OWNEDMEDIA
EARNEDMEDIA
PAIDMEDIA
Digital Marketing Comprises of…
OWNEDMEDIA
EARNEDMEDIA
PAIDMEDIA
• Ad Networks• Blog Ads
• Your Website• Your Blog
• Social NetworkingWebsites
Today, we I will be speaking more on Social Media (owned Media), since it is the easiest and
cheapest platform to start without little or no tech knowledge.
So, why Social Media?
The Old Way of Advertising is no longer working Like it used to.
Traditional advertising is now on a steep decline
#
ACTIVITY ON THE WEB
Companies that are both deeply and widely engaged in social media
significantly surpass their peers in both revenue & profit
Studies show that company sales with the highest levels of social media activity grew on average by +18%
While those companies with the least amount of social media activities saw their sales decline by -6%
+18%
-6%
How fast isSocial Media CATCHING ON?
38 YEARS To reach 50 million listeners
RADIO
13 YEARS To reach 50 million viewers
TELEVISION
4 YEARS To bring 50 million people online
INTERNET
200 MILLION IN LESS THAN 12 MONTHS!
What are people saying about your brand on social media?
Is anyone listeningto you Social Media?
WHAT YOU ACTUALLY WANT IS FOR YOUR MARKETING TO SPREAD EXPONENTIALLY
RIGHT?
ENCOURAGE YOUR FANS/CUSTOMER SHARE STUFF ABOUT YOUR BRAND WITH THEIR FRIENDS.
WHY IN THE WORLD WOULD ANYONE SHARE STUFF ABOUT YOUR BRAND?
A DESIRE TO EXPRESS THEMSELVES1
A DESIRE TO BELONG.2
A DESIRE TO DO GOOD3
A DESIRE TO BE NAUGHTY
4
A DESIRE TO BE RECOGNIZED5
A DESIRE TO BUILD RELATIONSHIPS6
How should you start?
Get a website for your brand.
If you cant afford one, start a free blog or website.
#1
Have a social media plan or strategy. Having this will guide all that you do.
#2
Create a business profile for your brand / product on the social network that best suits your business. – FB, TW, INSTGM
#3
Create relevant blog post about your industry at least once every week, and share the link on your Social Media platforms.
#4
Ensure your branding is consistent across all the platforms you are on.
#5
Ensure you use SEO URLs for all your web pages in your website. E.G: www.yoursite.com/my-first-post
#6
Monitor all your analytics as this is where all the insights will be found.
#7
Google Analytics
Communicate more with pictures and less text.
Users relate easier with creatives than text.
#8
Create engaging content for your Social Media platforms.
#9
Run promotional activities around your brand or product for your community – Your reward.
#10
LISTEN
ENGAGEACTIVATE
Strategy to adopt
