PowerPoint Presentation

WHY IS VIDEO MARKETINGIMPORTANT?

We havelookedat the situationFacebooks Look back & Thanksgiving videos

In five years, most of [Facebook] will be video.- Mark ZuckerbergZappos.com increased their sales by 8-30% using video marketing.

http://www.slideshare.net/liveclicker/streaming-media-video-commerce-consortium-zappos

Case Study: Zappos.comVideo Content adds significantly to 'SEO' and better ranking on facebook and Google and everyone is trying hard for it.

90%of the retailers say, products with video sell better than products with no video- comScore81%That is the Percentage growth of mobile data traffic, In 2013-20146

Why is Video Content so Important?

People are wired to take in video content faster and more effectively than words.The brain processes videos 60,000 times faster than it does text.90% of the information sent to our brain is visual. Stats prove that slideshows can draw eyeballs, and that makes them a marketing goldmine.- Huffington post

MARKETMarket Validation50,000+Business already using slideshow marketing on animoto.com12

Facebook alone has daily four billion video views

100 Million90%75%Total number of Everyday video users online.Available percentage of online shoppers. Available percentage of business executives.Market Size14And its not just for retailers. An Australian real estate group reports that real estate listings with videos receive 403% more inquiries than those without videos.403%The Online Publishers Association says, thats the percentage of Internet users who recall watching a video ad on a website they visited. Of that 80%, 46% took some action after viewing the ad. 80%Its not just online. The Forrester Marketing group surveyed businesses and found that, when marketers included a marketing or explainer video in an email, the click-through rate increased by 200% to 300%.200%Thats how much more likely website visitors are to buy a product on an online retail site after watching a video. Visitors who view videos stay on the site an average of 2 minutes longer than those who dont view videos, comScore says.64%Payoff15

Target Customers and IndustryINDIVIDUALPHOTOGRAPHERSREAL ESTATEE-COMMERCETRAVELMATRIMONIALNON - PROFITEDUCATIONPHOTOGRAPHY AGENCIESFASHION AGENCIESVIDEOMARKETERSAD AGENCIESPERSONAL