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Dr. Venkatesh RamanHead of Product Marketing, SOCXO
15th June 2016
TABLE OF CONTENTS• What is advocacy marketing?• Rise of an advocacy marketer• Key stats that prove advocacy is crucial• What are the different components of advocacy?• Driving force behind advocacy marketing• Value of Advocacy Marketing
https://www.youtube.com/watch?v=JJcD-bE6uHg
Source: CMO Club and IBM
BUYER - CENTRIC MARKETING
Buyer Journey
BUY DISCOVER LEARN TRY ADVOCATE USE
21% 20% 16% 16% 14% 13%
Testing, Failing, Winning and Innovating with their Digital Multitaskers
Two Notable Trends
Customer Retention / Advocacy1
2
IDC Predicts Marketing Software Will Be A $32.4B Market By 2018
Word-of-mouth gains traction – One of the top social media trends in 2016
Source: Forbes
Source: VentureBeat and emarsys
Marketing Technology Trends
CUSTOMEREXPERIENCE
CULTURE &LEADERSHIP
PAIDSOCIAL
CONTENTSTRATEGY
DIGITALECOSYSTEM
DIGITALTRANSFORMATION
Agility
Advocacy Transparency
Source: sapientglobalmarket.comSource: Altimeter
Employee advocacy is about to break through,as 45% of organizations have it as one of their top initiatives
Top 5 priorities for digital transformation in 2016
RISE OF AN ADVOCACY MARKETER 1/3
RISE OF AN ADVOCACY MARKETER 2/3
Employees Ranked as most Trusted Influencers to Communicate
Engagement Integrity Products Purpose Operations
Source: 2015 Edelman Trust Barometer global study
Listens to customer needs and Feedback
Treats employees well Places customers ahead of
profits Communicates frequently and honestly
Has ethical business practices
Takes responsible actions to address an issue or crisis
Has transparent, open business practices
Has high-regarded and widely-admired
top leadership Ranks on a global list of top
companies Delivers consistent financial
returns to investors
COMPANY CEO COMPANY’S EMPLOYEE ACTIVIST CONSUMER ACADEMIC MEDIA SPOKEPERSON
The Facts
ONLY
15%
84%
77%
ONLY
3%
of people trust recommendations made directly by the brand
of people trust recommendations from people they know
of consumers are more likely to buy a product when they hear about it from someone they trust
of people try a new product after viewing a sponsored social media post
Source: Gartner, Lab 42, Nielsen
Receive 8X more engagement than content shared by brand channels(Source: Social Media Today)
RISE OF AN ADVOCACY MARKETER 3/3
Convert 7x more frequently than other leads(Source: IBM)
Word of mouth is the primary factor in 20-50% of all purchasing decisions(Source: McKinsey)
50% of employees are already posting about their company(Source: Weber Shandwick)
Grow 2.5X faster than your competitors(Source: CustomerThink)
Source: CMO Club and IBM
DIGITALLY ENABLED BUSINESS
CONTACT US
www.socxo.com
Reach out to SOCXO team to learn how you can achieve the real benefits of running an advocacy marketing program for your business.
www.linkedin.com/company/socxo twitter.com/socxo www.youtube.com/user/SocialCXO
SOCXO Academy of Advocacy Marketing https://www.socxo.com/academy-of-advocacy-marketing/
Request a Demohttps://www.socxo.com/request-a-demo/
