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Presented at the European Christmas company meeting. The purpose was to inspire the markets to weave digital into the ways we operate and the ideas we develop.
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IGINTING PASSIONS IN A DIGITAL WORLD
DIGITAL LANDSCAPE
DIGITAL ACTIVATIONS IN 2014
GUIDING THOUGHTS FOR GETTING TO CONNECTED
IDEAS
DIGITAL TO ADD VALUE. NOT DISRUPT.
GLOBAL SNAPSHOT
SOURCE: WE ARE SOCIAL DIGITAL STATSHOT
Total world
population
ACTIVE
INTERNET
USERS
7.272
BILLION
3.001
BILLION
1.35 BILLION ACTIVE USERS ON FaCEBOOK
50 BILLION WHATSAPP messages a day
TINDER GETS 800 MILLION SWIPES A DAY
672 million tweets sent related to the world cup
2014
Youtube receives over 1 billion unique viewers
every month
DIGITAL IS CHANGING OUR HABITS AND BEHAVIOURS
ENTERTAINMENT
THAT FITS AROUND
OUR LIFESTYLE
Short, digestable
contentCONVENIENCE
IT’S PART OF THE FAN’S SOCIAL FABRIC
TRIGGERING PASSION THROGH
DIGITAL WAYS IN 2014
WE tap into passion to cut through the clutter
What you think is interesting
What interests
them
What’s relevant
(passions)
MORE THAN JUST relevanCE. Be REFRESHING.
PLANNING FOR THE MOMENT
LIVE
PLANNING FOR THE MOMENT
Scenario planning REACTIVE planning
immersive EXPERIENCES
INTERACTIVE STORY TELLING
Digital actions that manifest into physical reactions
A FEW GUIDING THOUGHTS FOR
DEVELOPING DIGITAL IDEAS
#1 PEOPLE NOT PLATFORMS
DIFFERENT FANS. DIFFERENT HABITS.
#2 DATA IS YOUR FRIEND!
#3 LIGHT UP EXISTING BEHAVIOURS.
DON’T FORCE NEW ONES.
#4 BE USEFUL OR ENTERTAINING
Try tracker WEAR THE ROSE
KEY TAKEOUTS
DIGITAL NEEDS TO BE AN INTEGRAL PIECE TO ANY IDEA
MANY WAYS TO EXECUTE AN IDEA
PEOPLE NOT PLATFORMS
ADD VALUE
KEEP IT SIMPLE
QUESTIONS?