Email Retargeting for Online Fashion

SEND EMAILS THAT PERFORM 2X BETTER!

A New Shade of Retargeting - Email

India’s second largest online fashion brand tried retargeting its app users via emails. Instead of sending generic emails, the brand used emails to recommend relevant products and offers to every single user that they were targeting.

PERSONALISED IN REAL-TIMEThe products and offers recommended for you are based on what you’ve looked at, bought in the past on the brand’s app.

AND DELIVERED!Instead of sending standard marketing communication, the brand explored a stronger email engagement strategy with personalization at its core.

Retargeted users clicked on emails

Better open rates for retargeted emails

What happened next?

33% 40%

HOW EMAIL

RETARGETING WORKS

Sending engaging emails is easy!

USER VISITS YOUR WEBSITELooks at watches and drops off

USER RECIEVES YOUR EMAIL

She silently thanks you for the reminder and buys the watchNow the

user lands on

your App

USER CARTS A WATCH WHILE ON THE APP

WEBSITE & APP USER DATA

UNIFIED AND CENTRALLY STORED

This helps you understand the user

and build relevant

recommendations

Reminding her about the watch in the cart

RETARGETING EMAIL SENT TO USER

Reach them on mobileExample of a retargeting email when opened on an iPhone

Reach them on DesktopExample of a retargeting email when opened on a desktop.

Want to know more?

You can find me at @VizuryOneToOne & marketing@vizury.com