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Em um mundo móvel, as marcas devem envolver os usuários em múltiplos dispositivos. O Vizury MobiConvert ajuda os anunciantes a redirecionar e adquirir clientes que deixaram seu site móvel sem fazer nenhuma compra. Maximize os retornos do marketing móvel com anúncios móveis personalizados com base na metodologia orientada por dados da Vizury. Maximize o ROI do marketing geral, identificando e redirecionando usuários em dispositivos móveis, desktops e aplicativos.
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We are placed 6th on Deloitte Fast 500 Companies List for APAC 2013
04/13/2023 Company Confidential
Vizury Mobile in Numbers
100%400MMobile Display Ad Requests Processed Daily
5XAvg. CTR Improvement from Vizury Campaigns
12Milliseconds. Time taken to create & show personalized ad
20Countries in which we run mobile retargeting campaigns
Campaigns on Pay-for-Performance Model
80+Clients who work with us globally on Mobile Retargeting
Vizury Mobile Clients
Efshop.com.tw
04/13/2023 Company Confidential
Mobile Conversions in EcommerceMobile devices now contribute to a significant portion of online sales.The average sales contribution from mobile devices is nearly 25% for Vizury customers across regions.
INDIA
AUSTRALIA & NEW ZEALAND
SOUTH EAST ASIA
JAPAN
TAIWAN
MIDDLE EAST & NORTH AFRICA
CHINA35%
30%
20%
50%
20%
35%
35%
04/13/2023 Company Confidential
The Mobile Eco-System is Highly Fragmented
+ other
challenges Lower attention span
among users
Smaller display sizes
Users frequently switch between web & apps
Users switch between mobile & desktop too
MOBILE WEB
MOBILE APP
Android Advertising ID based user identification
New ad formats
Unique user behavior
IDFA (ID For Advertisers) based user identification Fingerprinting , first
party cookie based user identification
04/13/2023 Company Confidential
Vizury MobiConvert - The Complete Mobile Retargeting Solution
• Retarget potential customers on any mobile device (iOS, Android)
• Maximize mobile marketing returns with personalized mobile ads and overall ad spend efficiency by identifying users as they switch between mobile web, apps & desktop
• Real Time Bidding to optimize impression cost
• Performance-based insights help you understand your mobile user better – tweak live campaigns to boost sales, re-align with your marketing calendar etc.
Vizury MobiConvert helps you acquire customers who have dropped off from your
mobile website or app without making a purchase
04/13/2023 Company Confidential
Mobile Retargeting Solutions Offered
MULTI-SCREEN RETARGETINGAPP - APP RETARGETING
MWEB – WEB RETARGETINGAcquire your mobile website drop-offs through customized ads on other mobile websites
Identify & retarget your app user across other apps on the same device
MWEB – APP RETARGETINGIdentify a user across mobile web & app, retarget with customized ads
Identify a multi-screening user across devices (mobile web, app & desktop web) and show customized ads
04/13/2023 Company Confidential
RETARGET YOUR MOBILE WEBSITE DROP-OFFS ACROSS MOBILE WEB
Track mobile web drop-offs using mobile browser cookies ( Android) / first party cookies (iOS Safari)Vizury iOS Safari user targeting solution is very unique in the market and not available with most other players
Dynamic, creative mobile ads (HTML5) personalized based on user behavior displayed on your website
MWeb – Web Retargeting
BOUGHT
USER A >
>>> SHOPPING CART
DROP-OFF
VISITS PUBLISHER WEBSITE, SEES YOUR AD
& CLICKS
LANDS ON YOUR MOBILE WEBSITE AND
BUYS THE WATCH
<<
<<
HOW IT WORKS
04/13/2023 Company Confidential
RETARGET DROP OFFS FROM MOBILE WEB ON APPS
Track and retarget mobile web drop-offs on mobile apps using Vizury proprietary MWeb to MApp user mapping technology
Vizury MWeb to MApp technology capability is very unique in the market and not available with other players
Mobile app retargeting ads dynamically personalized based on user behavior on the MWeb
MWeb – App Retargeting
BOUGHT
USER A >
>>>SHOPPING CART DROP-OFF
FROM YOUR MOBILE WEBSITE
OPENS ANOTHER APP, SEES YOUR AD & CLICKS
LANDS ON YOUR MOBILE WEBSITE AND PURCHASES
<<
<<
HOW IT WORKS
04/13/2023 Company Confidential
Get Started
1 2
4 3
1. Vizury ad tag implementation & feed data collection
2. We bid for your users’ impressions
3. We serve ads dynamically across devices
4. Conversions and ongoing analysis through Vizury Central
For M Web – Web & MWeb – App Retargeting Campaigns
04/13/2023 Company Confidential
RETARGET USERS WHO DROP OFF FROM YOUR APP AND VISIT OTHER APPS
Track and retarget mobile app drop-offs using privacy compliant mobile device IDs
Increase app usage and conversions from App
Dynamic creative In-App retargeting ads (HTML5 / Image Creative)
App - App Retargeting
USER A >
>LOOKS AT FLIGHT TICKETS THROUGH YOUR APP & DROPS-OFF
OPENS ANOTHER APP, SEES YOUR AD &
CLICKS
LANDS ON PRODUCT PAGE IN YOUR APP & COMPLETES BOOKING
<<
HOW IT WORKS
>>VIZURY EVENT LOGGER
RECORDS USER BEHAVIOR
DEEP LINKING SHARES PRODUCT
PAGE URL
BOOKED
04/13/2023 Company Confidential
Mobile App Event Logger & App Deep Linking
DEEP LINKING HELPS TO LAUNCH YOUR MOBILE APP UPON AD-CLICK
USER LANDS ON PRODUCT PAGE DIRECTLY
HELPS BOOST CONVERSION RATE
User visits product on your app
Vizury ad shown on publisher app
User taps on Vizury ad seen in an app
OS detects the publisher app
Product data sent to app in as URL
App opens with the product page
IN THE FORM OF OPTIMIZED CODE AND COMPILED LIBRARIES
ASYNCHRONOUS AND DOES NOT IMPACT APP LOAD TIME GIVES YOU COMPLETE CONTROL OVER DATA SHARING
VIZURY MOBILE EVENT LOGGER RECORDS IN-APP USER BEHAVIOR USEFUL FOR CUSTOMIZING ADS GOOGLE
ANALYTICS
VIZURY EVENT LOGGER
FLURRY
5.9MB
Low file size: does not affect the app performance and resource utilization
4.2MB
50KB
04/13/2023 Company Confidential
Get Started With Your App - App Campaign
1 2
4 3
1. Vizury Event Logger Integration, App Deep Linking & Feed data collection
2. We bid for your users’ impressions
3. We serve ads dynamically across devices
4. Conversions and ongoing analysis through Vizury Central
04/13/2023 Company Confidential
Smart Phone Users Just a Click Away With “Click & Call”
USER ACCESSING AN APP ON MOBILE
SEES YOUR CLICK & CALL AD - CLICKS ON AD
CONNECTS THROUGH YOUR HELPLINE & MAKES A PURCHASE
CALL
1-800-800-4818
1 2 34 5 67 8 9* 0 #
04/13/2023 Company Confidential
USER CALLS YOUR HELPLINE
VISITS ANOTHER WEBSITE, SEES CLICK & CALL AD FOR RENTAL PROPERTY
USER LOOKS AT RENTAL PROPERTY ON A
CLASSIFIEDS MOBILE WEBSITE
CLICKS ON AD, CONNECTS WITH THE PROPERTY
OWNER/AGENT
CALL
07123 456 777
1 2 34 5 67 8 9* 0 #
USER CALLS THE PRODUCT/SERVICE LISTER DIRECTLY
CLICK & CALL ADS TO CONNECT WITH YOUR USERS FASTER FOR BETTER ENGAGEMENT AND HIGHER CONVERSIONS
Retarget Multi-Screening Users
RETARGET USERS AS THEY SWITCH BETWEEN DEVICES
Track and retarget desktop website drop-offs on mobile web and mobile apps
Track and retarget mobile website drop-offs on desktop websites
Dynamic creative ads customized based on user behavior displayed across channels and devices
SHARE USER E-MAIL ID IN HASHED
FORMAT
04/13/2023 Company Confidential
Our Mobile Publisher Partners
We work with some of the world’s best inventory partners to maximize your reach on mobile web, apps and social media
* Completed integration in Feb 2014
04/13/2023 Company Confidential
04/13/2023Company Confidential
Access data anytimeSecure access to updated data pertaining to both desktop & mobile campaigns
Easy to useSuperior analytics, real-time campaign management, switch between campaigns, automated invoicing, payments, personalization & many more . . .
Graphical representationView campaign data & prevailing trends at a glance with the Dashboard interface
Save data for later useSelect specific metrics, choose the time period to view the trends now or download in MS Excel format for later use
Select preferred language Choose from the seven language options. More to be added soon . . .
Vizury Central - One Stop Campaign Management, Reporting
Control & transparencyPrioritize preferred categories by fixing pay outs, know category wise performance etc.
Success Story
04/13/2023 Company Confidential