Fact:

More than 90% of visitors to your website leave

without buying

So what should youdo with them?

How does Retargeting work?

Why does it work well?

Show too many impressions

Show enough impressions

Neglecting creatives

Update creatives, more branding

Using multiple providersHave a good network reach

Using multiple providers

Good network reach

Failing to segment

Segment the active audience

Roadmap and StrategyFBXFrequency cap testingOptimized pixels implementationSequential messaging testFirst touch analysisHow can you help?

FAQEnsure optimized pixels implementation with

Google and Facebook

tag assistant

Campaigns’ Structure: Avoid multiple

campaigns overlap

Campaigns’ Structure: One campaign

per country

Avoid to have text ads in the same ad group

of display ads

Text ads separated from display ads

Test recency in Google: 82% of all conversions are generated during

the first day

Test Recency in Facebook:64% of all conversions are

generated during the first 3 days

Run Dynamic Creatives

if you have a big

portfolio of products

Flash Banners perform

better if you have

a small portfolio or a stronger product

Identify the best

performing products and isolate their campaign

from the other ones

Roadmap and StrategyFBXFrequency cap testingOptimized pixels implementationSequential messaging testFirst touch analysisHow can you help?

FAQ