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HARNESSING THE POWER OF DYNAMIC RETARGETING FOR

ONLINE BOOKING SITES IN JAPAN

THE JAPANESE ONLINE TRAVEL BOOKING MARKET IS ESTIMATED TO GROW

42% OF TOTAL TRAVEL MARKET SHARE IN JAPAN

IN THE NEXT 5 YEARS

THE PROBLEM

Delivering relevant ads to users is difficult

The Users forgets about looking at the flight deal

The users makes the final booking on a different site

Low brand loyalty (they are looking for the best deal)

HARNESS THE POWER OF VIZURY’S DYNAMIC RETARGETING

Deliver ultra-relevant display ads to users

Suggest multiple relevant recommendations to specific users

Create Stronger Brand Awareness

Deliver discount deals to specific users

Cost effectiveness

What are the possibilities of DYNAMIC RETARGETING?

The User’s Purchasing Process with Dynamic Retargeting

A user searches for a flight

The user leaves the page and forgets about it

They search for some other product a few days later

A banner pops up showing what they searched for, and other related

locations they are interested in, and they click the banner

After a few weeks the user doesn’t make a purchase, a banner for a

discount is shown

Why Choose Vizury?

Abundant Ad Delivery Destinations

Variety of Delivery Logic

User Based Custom Creative Design

SSPs/Networks our Ads are served 30 BILLION IMPRESSIONS

FBX

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Coming soon

Coming soon

Distributed Networks

Dynamic Retargeting on Facebook

A network that doesn’t overlap with other DSPs (Google, Yahoo Japan)

Vizury’s Reached Networks You can expand reach by going on networks/SSPs that other products

can’t.

Company C’s reach

Company G’s reach

Distribution reach

comparison Vizury’s reach

• Use of own network Vizury

• Mainly Yahoo network Company C

• Use of own network Company G

You can serve ads on the MicroAd Funnel

network and be prioritized. You can

serve ads on our network at a 70% to

80% percentage.

Ad Delivery: MicroAd Network

We own the Largest SSP in Japan

QUALITY ADNW ranking Properties ranking

REACH

Ad Delivery: Facebook

PC Smartphone

Retargeting on Facebook made possible

Easy to start as the same data feed as the PC will be used

It is a feature only companies with access to the FBX can do

Average CTR is over 1%

Delivery Logic

Optimal bids depending on the time

elapsed since last leaving the page

Optimizes the bid with the media

and network

Bids are changed depending on

the popularity or the strength

put in to sell the product

Changes the bid depending on the

number of impressions

Strengthen bids for users that

go to the cart page, which

have high CVR

Bid by Days and Time By Publisher website By Products By Impression count By Cart segment

ads are delivered on a user basis, combining the use of types of bids.

A unique algorithm is made for each industry Analysis of recent specific product viewings Analysis of category/subcategory history etc.

The banner shows the same product that the

user viewed The banner displays another item from the same category as the

item that the user viewed

Customized Bidding

Delivery Logic

Delivery Side

• Bidding based on each SSP

• Bidding based on each media

• Bidding based on site category

• Bidding based on whether it is the first view or not

• Etc.

Site Structure

• Bidding based on each level (Registration, confirmation)

• Bidding based on product

• Bidding based on category (Max of 3 categories)

• Etc.

Time Frame

• Bidding based on time frame (6 hour blocks)

• Biddings based on day of week

• Bidding based on the days passed after leaving

• Etc.

User Based

• Bidding based on the number of visits

• Bidding based on number of views

• Bidding based on which product customers convert on

• Bidding based on the analysis of values for each product

• Etc.

A Multitude of Bidding Options for Better Performance

Optimization Case Study

First month

Second month

Third month

Case Study of bidding based on number of visits

We maximized delivery volume, while improving performance.

Vizury uses 30 different types of logic based

around user analysis, and bids by estimating CVR.

For the first month ads are

distributed widely, and is

optimized from there.

From the second to third

month, ads are distributed

mainly to users with high

performance, and the ones

with low performance are

weeded out. 1st 2nd 3rd

Vizury will create the delivered creatives, tested in global and domestic settings for performance and design

*When you deliver in Japan, the characters in the ads will be Japanese.

Creative Design

Compatible with many different feed formats XML/RSS/CSV/TSV/API

Data acquisition method HTTP link / FTP server

Information update frequency At least once per day/ possible to update multiple times

Available external data feed products

The feed is an important factor that will DIRECTLY AFFECT RESULTS And is compatible with many different data feeds

If you are using other dynamic retargeting services Able to migrate directly

Data Feed

Tag Installation

VIZURY is easy to integrate

There are only 2 types of tags

Thank You/ Confirmation Page Tag Regular page Tag

<script type="text/javascript">

function create() {

try {

var baseURL = "https://serv2ssl.vizury.com/analyze/analyze.php?account_id=VIZVRM1061&param=e500&

orderid=●●●&orderprice=●●●&pid1=●●●&catid1=&quantity1=&price1=&pid2=●●●

&catid2=&quantity2=&price2=&pid3=●●●&catid3=&quantity3=&price3=&currency=&section=1&level=1";

var analyze = document.createElement("iframe");

analyze.src = baseURL;

analyze.scrolling = "no";

analyze.width = 1;

analyze.height = 1;

analyze.marginheight = 0;

analyze.marginwidth = 0;

analyze.frameborder = 0;

var node = document.getElementsByTagName("script")[0];

node.parentNode.insertBefore(analyze, node);

} catch (i) {

}

}

var existing = window.onload;

window.onload = function() {

if (existing) {

existing();

}

create();

}

</script>

JUST ADD A STATIC TAG WITHIN

</BODY>. Warning

Assign these parameters for 5 sections

for CV tags Order ID orderid

Product Price orderprice Product ID pid1

Product ID pid2 Product ID pid3

In Product ID , Product ID , Product ID 3, please

add the Product ID of a maximum of three purchased

products. If it is above four, please select three. If only one item

was purchased, you may leave product ID 2 and 3 blank.

Implementation fee

Starting from 300,000 yen / month (Not include tax)

CPC billing

Starting from 35yen

Period of Contract

At least 3 month (To be able to optimize)

Other

Agreement with the contract and NDA

Application