Vizury AdProspect

We are placed 6th on Deloitte Fast 500 Companies List for APAC 2013

04/10/2023 Company Confidential

WE HELP MARKETERS

SECURE CUSTOMERS-FOR-

LIFE THROUGH

PERSONALIZATION

Who We Are

~200 EMPLOYEES

9 OFFICESHEADQUARTERED IN INDIA

27 COUNTRIES

+>400 CUSTOMERS

WE THRIVE ON DATA &

ANALYSIS

Who We Are

+

WORLD CLASS TECH TEAMENGINEERS FROM IITS, IISC, US UNIVERSITIES

5 BILLION BID REQUESTS PROCESSED EVERYDAY

200 MIILION UNIQUE VISITSPRODUCED EVERYDAY

DATA SCIENTIST TEAM LEAD BANGALORE DATA SCIENCE MEETUPS

BIG DATA ANALYTICS INFRA VIZURY & AMAZON CTOs SHARED STAGE

RTB & NON-RTB INTEGRATIONS


Clients


Travel

Ecommerce

Others

By 2016 marketers will spend >$25Bn on display ads*

What is the up-the-funnel impact of your display spend?

* Source: eMarketer, Nov 2012; All data from http://www.business2community.com/online-marketing/5-reasons-to-use-display-ads-0330236

300% increase in website visits

130% increase in branded search

72% conversions follow exposure to display ads

64% increase in brand favorability

63% increase in brand awareness

44% increase in purchase intent

So what do you need to create the above results?

Data-driven, dynamic creative display ads


Vizury AdProspect

The data-driven,dynamic creative,display advertising solution

Creates brand awareness from every impression

Vizury AdProspect generates long-term brand affinity

among new users based on data-driven targeting and messaging, dynamic creatives and campaign optimization.

Forge past your marketing goals with our fully-managed services model and our intuitive, real-time CMO dashboard.


Securing New Users with AdProspect

Data-driven targeting and messaging


Data Driven Targeting & Messaging

Identify new users from old users

Focus display budgets on new users

Custom definitions of old and new

Custom messages for old and new users

New Vs. Old

Based on publisher parameters like gender

Location (such as city, country) based

segments

Based on the users’ known propensity to

click ads

IP address based retargeting

Custom Segments

Browsing behavior from website data

User information from CRM data

Product data from feeds integration

Deep Data Integration




Dynamic creative & campaign optimization


Dynamic Creative & Campaign Optimization

Multiple ad sizes and formats

Many templates to choose from

Create custom banners on-demand

Complete mobile support: HTML5, Flash

banners; automatic device detection & rendering

Banner Customization

Feature any of the following on banners

on-demand

Product of the day

Most seen

Most bought

Product push

Sale

Time of the day vs. deal expiry

Dynamic Creatives

Passback ad requests and enable frequency capping on display ads

Create banner sequencing algorithms

to places audience through your ‘brand

story’

A/B testing capabilities to improve campaign

results

Campaign Optimization




Dynamic creative & campaign optimization

Fully managed with real-time reporting



Fully- managed Services & Reporting

Creating affiliate / publisher campaigns

Generating ad tags for campaigns

Feed data configuration

Recommendations of optimizing media mix

Fully Managed Service

Customizable view-through-performance

reports:

define days since impression, conversion and

impression periods

Impression verification

Hover and click analysis

Understand Performance

Vizury Central provides access to updated campaign

data

On-demand campaign performance dashboard

Reports on click volumes, conversions and spends

Individual reports for new users and return visitors with

detailed metrics for new users

Reports and Insights

Jabong’s experience with AdProspect

Static adThe static ads used in Jabong’s display campaigns before AdProspectT

EST B

AN

NER

G

RO

UP

Average CTR

CO

NTR

OL

BA

NN

ER

GR

OU

P

AdProspect banners dynamically customized based on gender, location, and most-selling products (by gender)

Average CTR

0.15%

0.30%

2X INCREASE IN NEW USERS VISITING THE WEBSITE


Marketing

Vizury AdProspect