21
theaudienceawards.com YOUR VIDEO CONTENT SOLUTION

Audience Awards Media Kit

Embed Size (px)

Citation preview

Page 1: Audience Awards Media Kit

theaudienceawards.com

YOUR VIDEOCONTENT SOLUTION

Page 2: Audience Awards Media Kit

2

WHO

A rapidly growing online community of filmmakers,

passionate fans and a committed team of experts.

WHAT

Combined, we make it possible to easily launch

video contests producing video content from your

customers’ or our filmmakers point of view.

WHY

Video contests deliver authentic user generated

testimonials, adventures and experiences placing

your brand center stage. Backed by digital

marketing, voting reminders and site-wide

promotion, your contest is shared with influencers

from around the world.

VIDEOCONTESTSOUR FILMMAKERS

OR YOUR CUSTOMERS

FEATURING YOUR BRAND

Page 3: Audience Awards Media Kit

SCENE #1The ScreenplayWith our powers combined, we

meet to discuss your video contest

goals. Maybe your idea for a

contest is in the idea phase. We’ll

work to go from idea to reality.

Estimated time: 20 minutes.

theaudienceawards.com

3

WE SKIP COMMERCIALS. WE BLOCK ADS.

If a production company makes content and nobody

sees it, does it make a sound? The Audience Awards

solves this problem in an innovative way.

INTERRUPTION ADVERTISING IS DEAD

INTRO

Page 4: Audience Awards Media Kit

4

Today’s consumers deserve better. Our

video contests consist of real filmmakers

telling authentic stories. Stories resonate.

Stories connect. And as users make

purchasing decisions, stories matter.

• Reviews• User-Generated-Content• First Person Reports• Video• Authentic Messages• Added Value

THE NEW WAY

INTRO

Page 5: Audience Awards Media Kit

5

SCENE #2

Rehearsal Kick back as we create your showcase

SCENE #3

Action!Our audience & your audience

SCENE #1

ScreenplayFrom idea to reality

INTRO

We help write the script to your next successful marketing campaign.

SPONSORSHIP BENEFITS

Page 6: Audience Awards Media Kit

6

SCENE #4

The ClimbSubmissions roll in

SCENE #5

The ClimaxEngagement catches fire

SCENE #6

The SequelLeverage new content & new fans

INTRO

We help write the script to your next successful marketing campaign.

SPONSORSHIP BENEFITS

Page 7: Audience Awards Media Kit

7

OUR AUDIENCE

OUR DIFFERENTIATION

GENDERMale 55%

Female 45%

AGE<18 14%

18-24 18%

25-34 23%

35-44 20%

45+ 25%

EDUCATIONCollege 51%

Grad School 19%

No College 31%

The Audience Awards is the world’s premier social media contest platform connecting brands,

filmmakers and audiences. The Audience Awards’ contests & challenges provide deep brand

engagement, original video content & viral social media visibility for brands. Audience Awards

helps emerging content creators and your customers the opportunity to create content for your

brand, rally their friends to vote their submissions the best and win awards.

Page 8: Audience Awards Media Kit

8

OUR SITE

OUR DIFFERENTIATION

*numbers projected based on past competitions and current growth rate

500,000+ Page Views Per Month*

100,000 Registered Users*

500+ Film Submissions*

Mobile App & Responsive Site

Average Site Time 6+ Minutes*

Custom Inline Native Ads

5+ Pages Per Session*

Page 9: Audience Awards Media Kit

9

We take the hassle out of running a contest. Our contest platform is

turn key taking care of all elements in running a contest including:

CONTEST WEB PAGES

ACCEPTING SUBMISSIONS

AUDIENCE VOTING

REAL TIME ANALYTICS

...access to all of the content, you can download the submissions directly from our site

OUR DIFFERENTIATION

OUR DIFFERENTIATION

Page 10: Audience Awards Media Kit

10

We market your contest and help build your audience through

marketing and the tools & incentives of the way our platform works.

AUDIENCE AWARDS MARKETING TEAM TOOK CARE OF PROMOTING THE CONTEST• e-blasts: 45% Avg. Open Rate

• Targeted Facebook ads

• Ads on onlinevideocontests.com

• Film schools & film festivals outreach

• Promotional videos about the contests

• Social media promotion targeting filmmakers

• Film Freeway submission page

MARKETING

OUR DIFFERENTIATION

Page 11: Audience Awards Media Kit

11

A global audience engages with the videos created for your contest

and shares them through all of their social media platforms

GLOBAL AUDIENCE

OUR DIFFERENTIATION

of millennial sales comes from social shares70%

Page 12: Audience Awards Media Kit

12

Your brand’s SEO is greater with us. Why? Because brands who use us receive more submissions,

marketing and engagement than any other contest hosting platform.

I really love The Audience

Awards website, because I

feel like no other platform is

able to get my film shown to a

wide audience in such a short

amount of time. I also love all

the comment features and the

analytics. I feel like it’s a great

community of filmmakers, and I

love the opportunity to see a lot

of creative content for free.

James Kwon LeeDirector’s Challenge

I love having an opportunity to

win the Audience Choice Award.

It means so much because the

people chose us. It really shows

us that the community supports

us and that they enjoy our work.

The Audience Awards provides

a wonderful opportunity for

filmmakers to connect with other

filmmakers and our fans.

Maurice CoxFree To Be You, Home2 Suites by Hilton 100th Opening 1st Place Audience

ACCESS TO THE CREATORS & CONTENT FROM YOUR CUSTOMERS

OUR DIFFERENTIATION

Your brand’s SEO is greater with us. Why? Because

brands who use us receive more submissions, marketing

and engagement than any other contest hosting platform.

Page 13: Audience Awards Media Kit

13

You’re not just receiving the rights to all the UGC content created for your brand, you

are building your audience base and growing sales through our logo, ads, marketing

and contest platform.

100%of our brand customers

use us again!

We love what the filmmakers are creating for our brand – so

creative! And working with The Audience Awards is awesome

because they are so transparent and available.

Sherry Smith, ManagerDigital Brand Marketing, Hilton Worldwide

RETURN ON INVESTMENT

OUR DIFFERENTIATION

Data rich analytics about your contest

and new customers on your brand page

Page 14: Audience Awards Media Kit

14

SERVICE USED

The Audience Awards UGC Video Contest

AWARDS

$40,000

CHANNELS USED

Partnering with The Audience Awards was a great way to

place our instate filmmakers in front of a huge audience

and showcase their talents to those seeking inspiration to

visit Montana from around the world.

Deny Staggs,Montana Film Commissioner

THE CONTESTSubmit a 1-minute video about Montana

Many Submissions140 one-minute Montana branded videos to use as they wish.

Original Content$40,000 awarded across five categories

Online Impact10 million organic social impressions of the videos (and growing)

THE RESULTS

REAL MONTANA

CASE STUDY

Page 15: Audience Awards Media Kit

15

COLORADO REVEALED

Brands need quality, engaging videos and

Audience Awards brings an innovative and

seamless way for organizations to engage with

filmmakers both locally and across the country.

Laura LibbySVP, Miles Media Marketing Destinations

CASE STUDY

SERVICE USED

The Audience Awards UGC Video Contest

AWARDS

$15,000 for jury and audience choice

THE CONTESTSubmit a 1-minute video about what makes Colorado Unique

Many Submissions59 Colorado branded videos

Original Content$15,000 awarded in one category

Online Impact1.2 million social media impressions

THE RESULTS

CHANNELS USED

Page 16: Audience Awards Media Kit

16

The Audience Awards’ roll out of the Kodak’s Super 8

Challenge shattered our past records for engagement on

Kodak’s Facebook Page. TAA platform provides a unique

experience to celebrate the creativity of our customers,

showcase the spectacular array of uses for our product, and

the results of this challenge have exceeded expectaions

Sascha Rice,Kodak’s Global Marketing Director

KODAK SUPER 8 FILMMAKING CHALLENGE

CASE STUDY

SERVICE USED

The Audience Awards UGC Video Contest

AWARDS

$12,500 value of total prizes including KODAK cameras, Super 8 Film Kits and Slamdance all access passes

THE CONTESTSubmit a 5-minute (or under) film shot on Super 8 in one of three categories: POV, Flashback or Action

Many Submissions525 films were entered into the challenge

Original Content15 winning filmmakers premiered their films at Slamdance KODAK Super 8 screening

Online ImpactShattered KODAK’s previous social media engagement records

THE RESULTS

CHANNELS USED

Page 17: Audience Awards Media Kit

17

Three Killer Strategies for Creating

Content that Gets Noticed

READ FULL STORY

How YouTube and UGC are Changing

Hollywood’s Power Brokers

READ FULL STORY

How User Generated Content Marketing Is

Helping America Discover New, Creative Talent

READ FULL STORY

audNews highlights our

contests and events providing

you even greater press and

SEO for your brand.

These 3 Organizations Are Working

to Boost Female Entrepreneurs

READ FULL STORY

THE AUDIENCE AWARDS’ NEWS ARM

FROM THE NEWS

Page 18: Audience Awards Media Kit

Read below to see if your question has already been answered

FREQUENTLY ASKED QUESTIONS

FAQS

18

What rights do we have to the video submissions?You share the rights to all of the videos submitted to

your contest

What’s it like to work with The Audience Awards?Customers refer to us as “always available”... “totally

transparent”... “lightning fast”.... We take care of your

heavy lifting.

Do I have time to manage a video contest?Partner with the Audience Awards! Our creative team

delivers ideas to your desk for approval. We set up your

contest & market to creatives. We monitor submissions

and push social media.

Why The Audience Awards?We do online video contests better than anyone in the

world. Our community of fans and filmmakers grows every

day. When you partner with us, you not only get white-

glove service to get your contest up-and-running, you

get access to our powerful community to help spread the

message in a non-intrusive way.

How does The Audience Awards promote our contest?Our in house digital marketing team takes charge.

Targeting custom audiences. Targeting creative

communities. Reaching out to influencers. Posting across

social media platforms. Blogging. Customizing. Emailing.

Making phone calls. Always delivering that personal touch.

? ?

?

?

?

Page 19: Audience Awards Media Kit

KYLE PUCKOYour digital marketing expert

PAIGE WILLIAMSVision Creator

DAMON BANKSThe man behind the platform

KATE TRUESDELLConnecting creatives to you

ROBIN KENDALLDirector of Business Developement

HENRYLife coach

YOUR TEAM

TEAM

We have your back from scene one.

19

Page 20: Audience Awards Media Kit

Our favorite part of the platform

is when voting opens. Those first

few seconds before any shares

or comments. Watching all the

hard work culminate in a finished

product. We look forward to

enjoying moments like these with

your team. Feel free to contact us

for some creative brainstorming.

ROBIN KENDALL

Onboarding Specialist

[email protected]

406.532.5396

PAIGE WILLIAMS

Founder & CEO

[email protected]

406.532.5398

Page 21: Audience Awards Media Kit

theaudienceawards.com