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Your brand’s VIRTUAL REALITY VIDEO CONTENT SOLUTION

Audience Awards VR/360 Media Kit

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Page 1: Audience Awards VR/360 Media Kit

Your brand’s

VIRTUAL REALITY VIDEO CONTENT SOLUTION

Page 2: Audience Awards VR/360 Media Kit

theaudienceawards.com

Source virtual reality contentfor your brand

Need virtual reality content for your brand?

Audience Awards is here to help!

Run a VR challenge with us and let our filmmaking community blow you away with creating a ton of VR content branded just for you.

With our 360 player, filmmakers can upload content and the audience can view and vote for their favorites. And you share the rights to all of the videos.

Sound good? Let’s carry on.

Page 3: Audience Awards VR/360 Media Kit

SCENE #1The ScreenplayWith our powers combined, we

meet to discuss your video contest

goals. Maybe your idea for a

contest is in the idea phase. We’ll

work to go from idea to reality.

Estimated time: 20 minutes.

theaudienceawards.com

Interruption Advertising is DeadWe skip commercials. We block ads.

If a production company makes content and nobody sees it, does it make a sound? The Audience Awards solves this problem in an innovative way.

Page 4: Audience Awards VR/360 Media Kit

The New WayToday’s consumers deserve better. Our video contests consist of real filmmakers telling authentic stories. Stories resonate. Stories connect. And as users make purchasing decisions, stories matter.

• Reviews• User-Generated-Content• First Person Reports• Video• Authentic Messages• Added Value

Page 5: Audience Awards VR/360 Media Kit

Partner withThe Audience AwardsWe help write the script to your next successful marketing campaign.

SCENE #2Rehearsal Kick back as we create your showcase

SCENE #3Action!Our audience & your audience

SCENE #1The ScreenplayFrom idea to reality

Page 6: Audience Awards VR/360 Media Kit

Partner withThe Audience AwardsWe help write the script to your next successful marketing campaign.

SCENE #4The ClimbSubmissions roll in

SCENE #5The ClimaxEngagement catches fire

SCENE #6The SequelLeverage new content & new fans

Page 7: Audience Awards VR/360 Media Kit

THE IMPACT

Real Montana Challenge

10Morganic social impressions of

the videos (and growing).

140One-minute Montana branded

videos to use as they wish.

SHARES THE RIGHTS TO BENEFITED FROM

Filmmakers created Montana branded videos competing for $40,000. As a result, Montana:

"Partnering with The Audience Awards was a great way to place our instate filmmakers in front of a huge audience and showcase their talents to those seeking inspiration to visit Montana from around the world." – Deny Staggs, Montana Film Commissioner

Page 8: Audience Awards VR/360 Media Kit

Case Study

HOMEWOOD SUITES & HOME2 SUITES BY HILTON

THE CHALLENGECreate 1-minute videos about why people should stay Homewood & Home2

RESULTS

We love what the

filmmakers are creating

for our brand – so

creative! And working

with The Audience Awards

is awesome because they

are so transparent and

available.

Sherry Smith, Manager, Digital Brand Marketing, Hilton Worldwide

INDUSTRYHospitality

SERVICE USEDThe Audience Awards UGC Video Contest

AWARDS$51,000 for jury & audience award winning videos

CHANNELS USEDSocial Media, Website, Email, Direct Marketing, Public Relations, Television, Print

91 one-minute (and counting) videos created for the contests

3 million + cross platform social media impressions of the contest

500,000 views of the contests & growing

Page 9: Audience Awards VR/360 Media Kit

The Audience

Awards’ roll out of

the Kodak’s Super 8

Challenge shattered

our past records for

engagement on Kodak’s

Facebook page. TAA

platform provides a unique

experience to celebrate

the creativity of our

customers, showcase the

spectacular array of uses

for our product, and the

results of this challenge have

exceeded expectations.

Sascha Rice, Kodak’s Global Marketing Director

KODAK SUPER 8 FILMMAKING CHALLENGE

THE CHALLENGESubmit a 5-minute (or under) film shot on Super 8 in one of three categories: POV, Flashback or Action.

AWARDS$12,500 value of total prizes including Kodak cameras, Super 8 Film Kits and Slamdance all-access passes.

CHANNELS USEDSocial Media, Website, Email, Direct Marketing, Public Relations, Television, Print

Shattered KODAK’s previous social media engagement records

15 winning filmmakers premiered their films at Slamdance KODAK Super 8 screening

RESULTS

Case Study

525 films were entered into the challenge

330K+ Contest Views

1898 Social Shares

20,080 Votes

INDUSTRYMedia

SERVICE USED The Audience Awards UGC Video Contest

Page 10: Audience Awards VR/360 Media Kit

FUSION DOC CHALLENGE

THE CHALLENGEThe Doc Challenge: Make a 4-7 minute non-fiction film on a given topic in five days. Top 12 films receive distribution on Fusion’s media channels

RESULTS

The Audience Awards

is the perfect partner

for the Fusion Doc

Challenge. Paige and

her team know the

industry inside and out!

Their passion for films is

reflected in the dedication

they put behind this effort.

Eric Douat, Director, Industry Relations, Univision Network

INDUSTRYMedia

SERVICE USEDThe Audience Awards UGC Video Contest

AWARDS$20,000 in cash & festival passes, screenings at film festivals for top filmmakers

CHANNELS USEDSocial Media, Website, Email, Direct Marketing, Public Relations, Television, Print

BRAND AWARENESS: Hundreds of filmmakers create new content for Fusion through the annual Challenge

QUALITY SHORT FILMS: Most popular films on Fusion’s Apple TV channel

ORIGINAL CONTENT: Sourced & curated 40 new films for Fusion’s network channels

Case Study

Page 11: Audience Awards VR/360 Media Kit

Three Killer Strategies for Creating

Content that Gets Noticed

READ FULL STORY

How YouTube and UGC are Changing

Hollywood’s Power Brokers

READ FULL STORY

How User Generated Content Marketing Is

Helping America Discover New, Creative Talent

READ FULL STORY

AudNews highlights filmmakers, film

festivals and film news. These articles

aggregate to The Audience Awards

filmmakers’ feeds.

These 3 Organizations Are Working

to Boost Female Entrepreneurs

READ FULL STORY

THE AUDIENCE AWARDS’ NEWS ARM

IN THE NEWS

Page 12: Audience Awards VR/360 Media Kit

FAQsQ: What rights do we have to the video submissions?A: You share the rights to all of the

videos submitted to your contest

Q: What’s it like to work with The Audience Awards?A: Customers refer to us as “always

available”... “totally transparent”...

“lightning fast”.... We take care of your

heavy lifting.

Q: Do I have time to manage a video contest?A: Partner with the Audience Awards!

Our creative team delivers ideas to

your desk for approval. We set up your

contest & market to creatives. We monitor

submissions and push social media.

Q: Why The Audience Awards?A: We do online video contests better than

anyone in the world. Our community of fans

and filmmakers grows every day. When you

partner with us, you not only get white-glove

service to get your contest up-and-running,

you get access to our powerful community

to help spread the message in a non-

intrusive way.

Q: How does The Audience Awards promote our contest?A: Our in house digital marketing team

takes charge. Targeting custom audiences.

Targeting creative communities. Reaching

out to influencers. Posting across social

media platforms. Blogging. Customizing.

Emailing. Making phone calls. Always

delivering that personal touch.

Page 13: Audience Awards VR/360 Media Kit

Our Audience

EDUCATIONAGEGENDERMale 55%Female 45%

College 51%Grad School 19%No College 31%

<18 14%18-24 18%25-34 23%35-44 20%45+ 25%

Page 14: Audience Awards VR/360 Media Kit

Our Site

*numbers projected based on past competitions and current growth rate

100,000 REGISTERED USERS*

500,000+ PAGE VIEWS PER MONTH*

500+ FILM SUBMISSIONS*

MOBILE APP & RESPONSIVE SITE

AVERAGE SITE TIME 6+ MINUTES*

CUSTOM INLINE CT NATIVE ADS

5+ PAGES PER SESSION*

Page 15: Audience Awards VR/360 Media Kit

KYLE PUCKOYour digital marketing expert

PAIGE WILLIAMSVision Creator

DAMON BANKSThe man behind the platform

KATE TRUESDELLConnecting creatives to you

Key Team MembersWe have your back from scene one.

ROBIN KENDALLYour friendly account executive

HENRYLife coach

Page 16: Audience Awards VR/360 Media Kit

Need some great VR content? Sure, you can hire a production

company to make a video or two. But why not engage a

whole community of filmmakers to create your content and

enjoy the benefits of extraordinary social media exposure?

There’s a reason we shattered KODAK’s previous social media

engagement recods. Because what we do is innovative and

based in building opportunities. Because it works.

Feel free to contact us for some creative brainstorming

around our innovative VR opportunity.”

theaudienceawards.com

Robin KendallOnboarding Specialist [email protected]

Paige WilliamsFounder & [email protected]