INDIANA & YOGA MAGAZINE | MEDIA KIT 1

MEDIA KIT 2016 MEDIA KIT

2016

INDIANA & YOGA MAGAZINE | MEDIA KIT 2

Mission StatementThe mission of Indiana & Yoga Magazine and its online sister-publication, Indy Yogi (indyyogi.com), is to unify the diverse yoga community throughout Indiana; to promote a mindful and conscientious lifestyle; to cultivate local arts, artists and those in the business of mindfulness; and to spread the physical and mental benefits of yoga to new audiences in Indiana and around the world.

Our VisionThe transformative power of yoga and meditation will unite people from all walks of life, and as our mindful community grows yoga will no longer seem eccentric or exotic, but a practical part of the way we all live a physically, mentally and spiritually healthy lifestyle.

Core Values• peace• compassion• cultural and ethnic diversity• responsible, ecological living• social and economic responsibility• physical, emotional and spiritual health

INDIANA & YOGA MAGAZINE | MEDIA KIT 3

Our AudienceThe ever-expanding yoga community in Indiana is representative of the yoga community throughout the United States. This is backed up by our Google Analytics reports and other research carried out by Indy Yogi and the Yoga Alliance, the largest non-profit yoga organization in the United States. Here are the highlights of that research.

The Growing Yoga Community

60% growth in the yoga industry since 2012 Now $16 billion per year in the US!

79% of practitioners also run, cycle, lift weightsor participate in at least one other athletic activity

37% of practitioners have children under the age of 18who also practice yoga

43% of the practicing adults are between the ages of 30 and 49, 38% are over 50, and 19% are 18 to 29

In the U.S. today, there are 36.7M yoga practitioners, up from 20.4M in 2012 Estimated 500,000 in Indiana!

Practitioners spend $16B on classes, gear and accessories

72% are women, 28% are men

74% have been practicing for five or fewer yearsyoga keeps booming!

34% of Americans, or 80M people say they are likely to try yoga over the next 12 monthsOver one third have already tried yoga in their homes!

Yoga is growing fast among men and older Americans.

50% of practitioners say they live green, eat sustainably and donate time to their community

Source: 2016 Yoga in America Study https://www.yogaalliance.org/Portals/0/2016%20Yoga%20in%20America%20Study%20RESULTS.pdf

INDIANA & YOGA MAGAZINE | MEDIA KIT 4

Main Content Categoriesand FeaturesEach issue will contain features and articles about Yoga Practice, Health and Wellness, Fine Arts, Mindful Lifestyle, Philosophy and Meditation, Yoga in the Community, and Food and Nutrition.

For a 10% premium, your ad insertion (1/2 page or larger) will be placed next to or inside the specific section or feature story you choose, or placed near the front of the issue. This is available on a first-come first-serve basis. Otherwise, we will choose the ad locations based on where they will look best with the overall content.

We do not produce advertorial content as we believe it compromises journalistic integrity.

INDIANA & YOGA MAGAZINE | MEDIA KIT 5

Indiana & Yoga Magazine is printed on a full-size, 8.375” x 10.875” perfect bound format with a luxurious, soft textured finish. Full color printing on every page.

DistributionWe are based in the 13th largest city in the United States, Indianapolis. There are roughly 140 yoga studios in the state, with many more classes taught at fitness centers, churches, community buildings, parks and in private homes.

Where can I find Indiana & Yoga Magazine?We distribute these 10,000 print issues at well over 100 different yoga studios, college campuses, fitness centers, hospitals, coffee shops and yoga-friendly businesses around the state of Indiana, plus a few large cities and towns in neighboring states of Michigan, Illinois, Ohio and Kentucky. We are launching home/office subscriptions in November 2016!

Indiana &Yoga Magazine DIGITAL Edition

Reach many more people online!

Not just in print, our magazine is published in a state-of-the-art digital format, perfect for tablets and mobile devices. It is promoted via thousands of email subscribers and social media. We will push traffic to Indiana & Yoga Magazine with the leverage of Indy Yogi’s website (indyyogi.com), eNewsletter, social media, and the help of our distribution network of Yoga Studios.

Our online magazine is identical to the print, but will have clickable ads, linking to the advertizer’s website or custom landing page. You can even add a clickable phone number or pop-up your company’s YouTube video!

The online magazine is live, available to the public for years to come, driving high-quality traffic to the advertiser’s website. This online format helps our readership grow to more than 25,000.

Frequency:Indiana & Yoga Magazine is a quarterly publication.

• Winter (December)—Artwork deadline October 31• Spring (March)—Artwork deadline January 31• Summer (June)—Artwork deadline April 30• Fall (September) —Artwork deadline July 30

Ad Insertion reservations should be made three business days prior to artwork deadlines.

Contact sales@indyyogi.com or call 317-523-2222 to get started.

Full

1/3 Horiz.

2/3

1/3 Vert.

1/2 Horiz.

1/4

1/2 Vert.

Spread

INDIANA & YOGA MAGAZINE | MEDIA KIT 6

Indiana & Yoga Magazine Advertising Guidelines2016 Insertion Rates

For questions, or to discuss multiple-ad or frequency discounts, email sales@indyyogi.com or call 317-523-2222.

Print Magazine Ad Sizes and Artwork Specifications

Submit your ad artwork by email to production@indyyogi.com.For file sizes greater than 20 MB, contact for alternate instructions. For technical assistance, please contactproduction@indyyogi.com or call 317-523-2222.

All advertisers will receive an artwork proof for approval. Indiana & Yoga Magazine does not accept liability for errors in any advertisement published. All creative content is subject to publisher approval.Materials received after artwork close dates will incur a late fee of $15.

Standard Ad RatesFull Page $2,2002/3 Page (vert.) $1,6501/2 Page (horiz. or vert.) $1,3001/3 Page (horiz. or vert.) $9501/4 Page (horiz.) $750Double Truck 2-Page Spread $3,800

Premium Ad RatesInside Front Cover $3,600Inside Back Cover $2,600Back Cover $3,200

Full Page $1002/3 Page (vert.) $1001/2 Page (horiz. or vert.) $751/3 Page (horiz. or vert.) $751/4 Page (horiz.) $50Double Truck 2-Page Spread $160Inside Front Cover $160Inside Back Cover $160Back Cover $160eNewsletter Banner $25

Publication trim size: 8.375” x 10.875” perfect boundBleed allowance (spread & full page ads): 0.5” beyond trimSafety area: 0.375” inside trim (and gutter for spreads)Colors: CMYK (no Pantone, spot, index or RGB colors)Resolution: All images must be a mininum 300 ppiFile types accepted: High Resolution PDFs only with all fonts embedded. All images/graphics embedded as either EPS or TIFF composite. Clients will be billed $60 for files that require conversion from Photoshop®, InDesign®, and Illustrator® to PDF.Lead Times: Client-supplied artwork must be received four weeks prior to issue date. Advertisement design requests are due at close of ad sale.

Graphic Design Services and FeesProfessional graphic design services are available for Indiana & Yoga Magazine advertisers. The graphic design process includes an initial artwork consultation and up to three rounds of revisions.

Textual content and any client-supplied photographic materials must be submitted to production five weeks prior to launch date. Contact for alterations to existing artwork.

Design Rates (Includes final high-res PDF and proof)

Width x Height16.75” x 10.875”

17.25” x 11.375”

16.375” x 10.5”

8.375” x 10.875”

8.875” x 11.375”

8” x 10.5”

4.875” x 9.875”

7.375” x 4.875”

3.625” x 9.875”

7.375” x 3.625”

2.375” x 9.875”

7.375” x 2.375”

Standard SizesSpread - Trim

Spread - Bleed

Spread - Live Area

Full Page - Trim

Full Page - Bleed

Full Page - Live Area

2/3 Vertical

1/2 Horizontal

1/2 Vertical

1/3 Horizontal

1/3 Vertical

1/4 Horizontal

INDIANA & YOGA MAGAZINE | MEDIA KIT 7

eNewsletter SponsorshipThe Indy Yogi email newsletter is published on the 1st and 15th of each month. We have almost 2,000 subscribers who are 100% opt-in. We do not spam. Our incredible 47% open rate and 19% click-through rate is phenomenally high compared to industry standards. This demonstrates the love and unique sense of community that our readers have for Indy Yogi and the Indiana & Yoga Magazine.

You can promote your brand, product or event in our monthly eNewsletter with either • a small 200 x 200 pixel image alongside 100 words of your text, or • a large banner image of 590 x 150 pixels (no additional text).

We sell a maximum of two spots per issue:

Web Display AdsIndy Yogi (indyyogi.com) is our online hub for all things yoga in Indiana. We have an active blog, a

yoga directory, and a calendar of yoga events used by thousands of Indiana Yogis. Our articles have been read by 100,000 all over the world, although most are still from Indiana. Web display ads are a new offering which we will customize for the individual business or organization’s need.

For website display ads, email yogi@indyyogi.com or call 317-523-2222.

• Upper (just under our header and introductory message) $125• Lower (within the bottom 50% of the email) $75/issue

Rates will increase as our email subscription base increases. Above rates were from September 2016. Contact us for the most current rate.

Newsletter graphic is not drawn to scale.

indyyogi.com