Touch Point Marketing CampaignsExecutive Overview & Media Kit

Precision Reach + Branded Content + Measurable Results

www.AudienceInnovation.com - 888.241.6634, x719If you have an Audience Innovation sales sep, please contact them direct.

Point-of-Care& Geo/Demofor Consumers

B2B, C-Suite, Trade & Channel Targets

Audience  Innova-on  creates  cover  marke-ng  programs  for  rela%onship,  loyalty  and  demand  genera%on  response  with  any  precision  targeted  database,  for  both  B2B  and  consumer  targets.

Ø Engaged  for  tac%cal  call-­‐to-­‐ac%on  communica%ons,  reaching    any  number  of  recipients,  from  a  handful  of  key  customers  to  much  more  expansive  and  broad-­‐based  target  databases.

Ø Posi%ve,  rela%onal,  pro-­‐ac%ve,  reciprocal  messages  and  efficient  precise  physical  touch-­‐points  deliver  a  compelling  and  proven  mechanism  engaging  ...  rela-onship,  loyalty  and  call-­‐to-­‐ac-on.

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BUSINESS-TO-BUSINESS80% of Fortune 500 Companies Have Used Cover Wrap Marketing Campaigns to Reach

B2B Acquisition & Retention Customers

Please refer to client examples on the Audience Innovation website for more case studies.

Customer engaging database solutions …

Precision Targeted CampaignsEngage Your Best Customers

GEO/DEMO & POINT-OF-CARE90% of the Top 25 Pharmaceutical

Companies Have Used Place-based Cover Wrap Marketing Campaigns for Customer Point-of-Care Interaction & Call-to-Action

SOURCE: Historical Program Sales

Cover Wrap Campaigns are both Precise & Measurable

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Ø EFFICIENT …   REACH only the target you want, delivered with zero waste for you and your company, maximizing your very precious marketing dollars and long-term relationship results.

Ø POWERFUL …     LEVERAGE extremely well-known brand names, compelling content, that tantalizes and engages your recipients.

Ø PERSONAL …   CREATE a reciprocal relationship and long-term loyalty with your best customers and/or prospect customers.

Ø TANGIBLE …     ENGAGE multiple continuous touch points, each timed for optimal impact via

weekly, monthly or quarterly campaigns.

Ø PRECISE …       DELIVER exactly what’s needed for any target, any marketing objective, any budget, any size business … long-term impact.

QUESTION: ‘If you could attach your company’s brochure to the outside of a very well-respected magazine and, deliver it with a personal letter from you and your company ... reaching ONLY your very specific customers and/or prospects (any B2B target vital to your business) … and, as a result, 80% of your selected recipients read your brochure (vs. 98% in the trash) … would you consider that result a valuable marketing investment?

Touch Point Marketing Campaigns Four Smart Options for You

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BUSINESS-to-BUSINESSDIRECT-to-RECIPIENT

CXO ExecutivesDecision Makers

Channel Partners & TradeAcquisition AND Retention

POINT-of-CARE & PHARMAGEO/DEMO CONSUMERS

PharmaceuticalPoint-of-Care ReachDirect-to-Consumer

Geo/Demo Retail Targets

ONE-SHOT PROMOTIONSConventions & Trade Shows

Consumer PromotionsOne-Shot Call-to-ActionEvents & Trade ShowsConvention Literature

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COVER WRAP Marketing Campaign Options

4CORPORATE LOYALTY LABEL

Monthly Touch Points with Variable Printing and Personalized Messaging for Large Numbers of Customers &

Prospects Important to Your Company

Corporate LOYALTY LABEL Marketing Campaign Options

For  more  about  Loyalty  Labels  specifically,  please  request  our  deck  for  Loyalty  Label  op-ons;  we  look  forward  to  sharing  more,  and  hearing  your  ques-ons.

The Database is ParamountCustom-Built for Your TargetAc-va-on  commences  by  developing  a  smart  proprietary  database  provided  either  by  the  client  and/or  developed  for  the  client  by  Audience  Innova-on’s  database  exper-se.

Ø Database  op-ons  include  any  acquisi%on  and/or  reten%on  target,  based  on  campaign  objec-ves,  or  choices  from  our  600,000+  verified  loca-ons  for  precision  place-­‐based  reach.

Ø Smart  database  filters  guarantee  surgical  precision,  ideal  for  reaching  any  proprietary  database,  examples  such  as  …Ø C-­‐suite  Execu-ves,  Channel  Partners,  Distributors,  Dealers,Ø Sports  Enthusiasts,  Healthcare  Professionals,  Contractors,Ø Working  Moms  in  75205  or  Pet  Owners  in  the  Top  25  markets.

Any  target  audience  is  possible,  providing  precision  reach  AND ...  con/nuous  measurable  call-­‐to-­‐ac/on  touch  points.

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Why Does It Work So Well?

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“It  costs  5X  as  

much  to  acquire  a  

new  customer  

than  to  retain  any  exis%ng  customer.”

“Beyond Marketing:The New Power of Caring and Daring”

Rapp and Collins

“Eighty  percent  of          existing business  emanates  from        

twenty  percent  of        your  customers.”

The 80/20 Rule

“Relationship  marketing  

focuses  on  building  and  

embracing    sustainable  

linkages  to  customers  

…  a  goal  to  which  

advertising    has  always  

aspired.“Booz-Allen & Hamilton

Proven Impact that Delivers.

Cover Wrap Marketing Campaigns

Deliver Proven B2B Impact

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RESULTS …  ENGAGE a precision direct marketing vehicle with the power and impact of well-respected branded content that, time and time again, delivers extraordinary target audience results like …

*  Results  vary  given  various  targets  and  other  factors,  including  the  specific  call-­‐to-­‐ac-on.    Over  -me,  campaigns  have  produced  an  average  life  span  of  7.3  years  and,  even  be]er,  70%  of  B2B  campaigns  renew  annually,  proving  their  historical  success.  Source:  Historical  Campaign  Results.

Ø 100% Reach, Zero Waste EfficiencyØ 90% Awareness of Your Message CurriculumØ 80% Readership of Your Message CurriculumØ 40-60% Call-to-Action or Recipient Response*

MEASURABLE … Combine precision database expertise with the impact of the world’s most respected content to deliver proven readership, vital customer engaging call-to-action and zero wasted dollars.

Cover Wrap Marketing

Client Testimonials

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Ø “I’m confident that our cover wrap marketing campaign accomplishes our most important objective … to build greater awareness and brand share for our company and national promotions, targeting our key retailer target. The program is effective and delivers very successfully for our company and our national retail customers.”

Ø “This program offers us a great way to get our Sales Managers in front of our most vital and hard-to-reach target: Hospital Administrators andDirectors of Materials Management. It offers our Sales Managers something to discuss with key customers, providing a small gift which is both appreciated and very useful for our customers.”

Ø “We are very pleased with the positive responses we receive from our corporate customers included on this sales focused marketing program. This strategic tool allows us to continually build upon our existing relationships which provide a means to communicate informative, consistent and continuous messages in a respected medium.”

Non-competitive client references and case studies available upon request.

Senior Vice President, Global Marketing

Executive Vice President, Brand Marketing

Chief Marketing Officer, Enterprise Solutions

Our  Clients  LOVE  Precision  Targeted  Reach  Solu%ons

Vast Real Estate for Long Form MessagingFour Page Cover Wrap UnitA  cover  wrap  is  a  high  profile  mul%ple-­‐page  crea%ve  unit  which  is  bound  as  a  second  cover  to  select  magazines,  a  very  prominent  cover  message  with  ‘billboard’  impact.Ø Each  cover  delivers  a  visible,  co-­‐branded  message  

(curriculum),  guaranteed  to  harness  the  power  of  each  cover  surface  with  your  selected  recipient  targets.

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Front Cover

Inside Back Cover Back Cover

Inside Front Cover

Please see hard-copycover wrap samples for true

communication impact.

IMPORTANTPersonal‘Letter’Format

to IncreaseRelationship& Response

Six Page Cover Wrap Unit Even More Space w/Front Folding Gate

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Front Cover

Inside Back Cover Back Cover

Inside Front Cover

Front Folding2-Page Spread

The addition of a front folding gate adds two additional pages or real estate for your message, providing an impactful spread for even greater message engagement.

Please see hard-copycover wrap samples for true

communication impact.

MEDIA KIT

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Cover Wrap Marketing Campaigns

* Many magazines options are available; we’ll recommend 1-2-3 options based on target and objectives.

www.AudienceInnovation.com - 888.241.6634, x719If you have an Audience Innovation sales rep, please contact them direct.

Our Magazine Partners DeliverWell-Known Branded ContentYour  selected  magazine  is  the  direct  carrier,  a  co-­‐branded  rela-onship  partner  which  delivers  your  company’s  vibrant  cover  wrap  messages  to  your  target,  your  custom  distribu-on  which  is  100%  exclusive  for  your  company.

Ø Audience  Innova-on  partners  with  nearly  every  major  publisher  to  deliver  proprietary  strategic  campaigns.

Magazine Partner is Recommended Based on … Ø Target  audience,  editorial  fit,  company  match  and  perceived  

value  to  your  selected  recipients,  in  addi-on  to  budget,  -ming  and  other  valuable  campaign  objec-ves.

The  magazines  above  represent  only  a  handful  of  our  publisher  partners,  those  who  Audience  Innova-on  conjoins  to  provide  direct  access  to  1,000+  magazines.

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* Many magazines options are available; we’ll recommend 1-2-3 options based on target and objectives.

Business-to-Business Target AudiencesB2B, CXO, Trade & Channel

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Ø Commercial, Executive, Channel & Trade Targets – C-Suite, Decision-Makers, Commercial Customers & Prospects, Channel, Trade and/or any other type of B2B database target.

Ø Augment Your Sales Force & CRM Marketing – Retention or acquisition databases, via your sales force, and/or our sources, from 1,000+ to 10,000+ recipients based on campaign objectives, engaging precision solutions. We’ll steward your program.

Ø Influential & Thought Leaders – Community Officials, Thought Leaders, Philanthropic & Charity Leaders, University Officials & Other Key Influencers Vital to Your Company and Your Business.

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C-­‐Suite  &  CXOEnterpriseChannelTrade/BuyersInvestor  Rela-onsDecision-­‐MakersAugment  SalesFranchiseThought  Leaders

Any  B2B  Target

Ø Geo/Demo Targeted Place-based LocationsØ Doctors, Dentists, Pharmacies & Hospitals, Coffee ShopsØ Veterinarians, Spas, Hair/Nail Salons, Airport Lounges, HotelsØ Fitness Centers, Gyms, YWCA and/or YMCAØ Automotive Service Centers & Car Dealerships

Ø Utilize QR Codes to Engage Recipient Response, to drive website inquiry, call-to-action, promotions and/or target measures of any type.

Place-Based for Point-of-Care ReachSelect Geo/Demo Locations

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One-Shot Promotional OpportunitiesCall-to-Action & Events

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CONSUMER PROMOTIONS –  Campaign targeted total of 200,000 filtered database customers.Ø Client utilized a one-shot to deliver a 6-page cover

message to customers upgrading to a new product. Magazines were delivered to consumer’s homes.

TRADE SHOWS & CONVENTIONS –  Client utilized a one-shot cover wrap invitation to distribute a cover wrap invitation to VIP attendees at PC Expo.

AUTOMOTIVE CALL-TO-ACTION –  Selected database of 125,000 highly defined buyers of a given vehicle, including profile-matched targets.Ø Each recipient received a single issue of magazine

with an 8-page double front-folding gate creative.Ø Cover wrap featured a ‘pull-out’ invitation for a high-

end vehicle, including incentives for call-to-action.Ø Program over-delivered anticipated results by 3X,

deemed very successful by both client and agency.

Cover Wrap Marketing Campaign

Turnkey Activation Elements

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2 – Cover Wrap Issues – Company Message May Vary Each Issue

4 – Response Survey Conducted Part-Way Through Campaign

3 – Announcement Letter/Card Commences Your Campaign

1 – Precision Database – Developed for Zero Waste Efficiency

Historical Campaign Life is7.3 Years & 70% of ClientsRenew Campaigns Annually

BECAUSE They Deliver Results& Measurable Response from Key Constituent Databases

Normative Readership %’s vs. Run-of-Book Advertising

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The following illustrates the proven impact of both ‘Seen’ and ‘Read’ cover wrap advertising vs. traditional in-book placement.

SOURCE: Historical Program Results

Recall Recall Recall Seeing Reading Reading (Location) (One-to-One)General Ad Placement- Spread 4/C 71% 29% 29%- Single Page 4/C 50% 25% 25%- Single Page B&W 39% 22% 22%

Cover Wrap Placement- Front Cover 4/C 90% 65% 86% - Inside Front Cover 4/C 83% 43% 77%- Inside Back Cover 4/C 68% 41% 72%- Back Cover 4/C 82% 42% 76%

Campaign Response Norms for Cover Wrap Marketing

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Ø Recipients Found Magazine Valuable 98%Ø Shared Magazines with Others 69%Ø Obtained Valuable Information 59%Ø Obtained New Information 28-33%Ø Rated Program Good or Excellent 52-74%

SOURCE:Historical Results

Recommendations to Create & Engage theMost Successful Campaign1. DEVELOP YOUR BEST POSSIBLE SMART DATABASE

2. INVOLVE YOUR EXECUTIVES & SALES FORCE

3. DESIGN YOUR CREATIVE ROADMAP ‘CURRICULUM’

4. ENGAGE YOUR ‘PERSONAL’ COMMUNICATION MECHANISM

5. CONSTRUCT YOUR RESPONSE STUDY from the START

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Utilize QR Codes to DRIVE Immediate Requests,Website Engagement & Recipient Responses.

Use this QR Code to See Cover Wrap Samples.

The most important step is the database. Who are your targets? Are they acquisition or retention targets? Is an internal database adequate or, we will provide database expertise to create the most effective database for you.

Your executives and sales force must be involved in each step of the messaging curriculum … from database development to creative roadmap. Selected recipients are their customers; they will provide valuable input regarding the best messaging strategy to shift impact with any VIP target.

What key message will be featured with each message? It’s best to plan your creative roadmap in advance. The best messaging plan is simple; a clear communication strategy that leads your recipients logically through a planned ‘curriculum’ of key messages, over the course of time.

Campaigns provide a unique combination of advertising, direct mail, PR and relationship marketing. This powerful combination creates a highly personal communication vehicle for you and your company and, importantly, a proven means to engage the personal relatedness of this valuable vehicle by emphasizing the most vital element, the personal letter communication.

To assist evaluating the success of each campaign, Audience Innovation provides a custom Response Study, an valuable means to gain first-hand feedback direct from your recipients – it’s best to plan your Response Study from the start, in addition to any and all other internal or proprietary means of response measurement analytics.

Proposal Creation Feedback, Timing & Start-Up Due DatesLet’s  discuss  your  campaign  objec-ves,  your  target  and  any  other  variables,  per  feedback  as  requested  below.

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Ø  Target  Audience  Descrip-onØ  Database  Source  Op-onsØ  Recipient  Count  (High/Low)Ø  Budget  Parameters  or  ConstraintsØ  Proposed  Start  Date  &  TermØ  Other  Tangible  Objec-ves

In-­‐market  turnaround  can  be  as  quick  as  45  days  aier  database  is  completed  and  confirmed  ready  to  go.

Feedback Needed to Start Proposal

Paul C. Kostial – President & CEO – 888.241.6634, x719 www.AudienceInnovation.com – paul.kostial@audienceinnovation.com

If you have an Audience Innovation sales rep, please contact them direct.

Standard  In-­‐Market  Ac%va%on  is  60-­‐90  Days,  including  Paperwork,  Database,  Announcement  &  1st  Cover  Wrap.

Please  Request:  Cover  Wrap  Samples  (Digital  and/or  Hard  Copy),  Announcement  Le]er  Samples,  Result  Survey  Samples,  Variable  Prin-ng  Op-ons,  Due  Dates,  

Client  Tes-monials,  Campaign  Case  Studies  &  Produc-on  Specs.