The Audience -My target audience for the TRC Media Awards are
students between the ages of 15-20, TRC staff and also family
members of various ages. -Therefore my products are none gender
specific and are suitable for all ages. -Students will be able to
access the posters around college and the invitations will be sent
home to parents or careers.
Slide 3
TRC Media Awards Poster
Slide 4
Pre-Production -I started by designing my reel by lightly
drawing on the lino slate with a pencil. -The only problem I had
with this was the pencil was too light and I had to go over it in
pen
Slide 5
Linocut Production -I used the pen lines as a guide of what to
leave when I was linocutting. -I made sure I was cutting away from
myself to prevent accidentally cutting myself. -The only problem I
had was it took a week to linocut as I was ensuring I didnt make
any mistakes.
Slide 6
Press Production -I didnt have any problems when pressing my
reel product as I made sure there wasnt any raised areas that would
get covered in ink -I let the ink dry over the weekend after press
production so that I could scan the paper without the ink ruining
the printer
Slide 7
Editing Production -Editing the reel on Photoshop was difficult
as I set the image to CMYK colouring and it was difficult to judge
how it will print. -It was also difficult choosing the brightness
and font for the text, as I wanted to reflect the cinematic theme
through the text
Slide 8
Final Poster Product
Slide 9
-I changed the opacity of the images I used on Photoshop to
create a washed out effect. -Each of the reels have the same
effects on them for consistency; I added a colour overlay as either
a red, green or blue and set the opacity of this layer to 50%, then
added a drop shadow with a distance of 10px
Slide 10
Final Poster Printing Techniques -I used a digital printing
technique as the posters are not being produced on a large scale
such as newspapers and national posters, therefore I wouldnt need
to use mechanical printing techniques -A Toshiba Printer in the
Reprographics Department will print my products on A3 paper
Slide 11
Final Poster Finishing Techniques -My final poster is printed
on A3 gloss paper by the reprographics department at Thomas
Rotherham College to create a professional finish. -They will be
placed on the walls in the Media Department as the poster is
targeted towards Media Students
Slide 12
Final Poster Critical Analysis -I think this product is
successful as it connotes the creativity of media and the linocut
aesthetic is still evident on the reel design. -The reels connote
balloons that are rising into the sky which represent the constant
and rising success of students -It clearly states its intentions to
advertise the TRC Media Awards as well as the location of the
event. -I think it is an appropriate design for my Target Audience
as it isnt immature for the audience and its simplicity is easy to
understand by careers who may not understand the connotations
Slide 13
TRC Media Awards Invitation
Slide 14
Pre-Production -I drew my ticket onto the lino in pen this time
as I learnt the pencil wasnt clear enough -I used a ruler to make
sure the lines were straight
Slide 15
Linocut Production -To save time, I decided to linocut along
the ink lines rather than around it -The reason I did this was
because I spent so long linocutting the reel and I was on a
deadline to complete both final products
Slide 16
Press Production -After applying the ink and pressing the lino
piece onto plain A4 paper -The black areas are what I needed to cut
out using the tools in the Baren kit, however I can invert this on
Photoshop
Slide 17
Editing Production -I inverted the colouring of the document so
that the black areas were whit, which made it easier to use the
paint brush to add a creamy colour -I was then able to upload
images onto the ticket, as well as text
Slide 18
Final Invitation Product
Slide 19
-To create the effect on the texts, I used a website following
step by step instructions to create a stamp effect, high passing
the text on a separate document, then adding a Gaussian blur effect
and diffusing the image -This is the website which I used:
(www.fontfeed.com/archives/tip-the-wornweatheredstamped-look/)
(www.fontfeed.com/archives/tip-the-wornweatheredstamped-look/)www.fontfeed.com/archives/tip-the-wornweatheredstamped-look/
Slide 20
Final Invitation Printing Techniques -I again used Digital
Printing Techniques for the invitation design as they werent needed
to be produced on a large scale. -A Toshiba industry printer from
the reprographics department will print this product for quickness
and higher quality.
Slide 21
Final Invitation Finish Techniques -The invitation will be
printed on white A4 card so that parents or careers are able to
write on and return the invite. -The invitations themselves will
only be the size of half the A4 sheet, so to save costs on print,
two will be printed per A4 sheet and I will use a paper guillotine
to half the invites, which may be time consuming but will cost
less.
Slide 22
Final Invitation Critical Analysis -I think the overall idea of
my Invitation is good, however the design doesnt reach the same
standard as my poster. -The foreground with the reel design
imprinted is a good design, as it connotes the TRC Media Awards and
adds colour to the ticket, however the text lets the design down as
it doesnt have the same creativity as the design. -The text also
makes the image appear to have a more clipart aesthetic than a
cinematic aesthetic.
Slide 23
Final Invitation Critical Analysis -Personally, I feel as
though the ticket suites the target audience as it has an old
cinematic feel to it which can create nostalgia for parents or
careers and also suites the media connotations for the
students.
Slide 24
TRC Media Awards Lessons learned
Slide 25
What I have learnt in this unit -In this Unit I have learnt the
safety of cutting away from yourself in linocutting -I have also
learnt the importance of connotations of the images and that
symbolization plays a vital role in being able to understand the
image which also makes it aesthetically pleasing. -Another thing I
have learnt is I need to divide my time between the two products
rather than focusing on perfecting just one design
