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UPDATED 1/14/16
MEDIA KIT2016
UPDATED 1/14/16
MRI FALL 2015 AUDIENCE % COMP INDEXBASE: ADULTS 18+ (000)
ADULTS 11,895
MEN 7,336 61.7% 128
WOMEN 4,559 38.3% 74
AGE 18 TO 24 2,910 24.5% 195
AGE 25 TO 34 2,966 24.9% 141
AGE 35 TO 44 2,241 18.8% 113
AGE 45 TO 54 1,792 15.1% 84
AGE 55+ 1,985 16.7% 47
AGE 18 TO 34 5,877 49.4% 163
AGE 18 TO 49 8,995 75.6% 136
AGE 25 TO 49 6,085 51.2% 119
AGE 25 TO 54 6,999 58.8% 113
AGE 21+ 10,740 90.3% 95
MEDIAN AGE 35.3
HHI $150,000+ 2,026 17.0% 141
HHI $100,000+ 3,912 32.9% 119
HHI $75,000+ 5,279 44.4% 108
HHI $60,000+ 6,451 54.2% 105
HHI $50,000+ 7,311 61.5% 103
MEDIAN HHI $66,440
IEI $100,000+ 739 6.2% 101
IEI $75,000+ 1,415 11.9% 103
IEI $60,000+ 2,183 18.4% 108
IEI $50,000+ 2,766 23.3% 104
MEDIAN IEI $35,358
(continued on following page)
2016 READER PROFILE
UPDATED 1/14/16
MRI FALL 2015 AUDIENCE % COMP INDEXBASE: ADULTS 18+ (000)
EMPLOYED 8,115 68.2% 112
PROFESSIONAL/ 3,096 26.0% 110MANAGERIAL
ANY COLLEGE 7,204 60.6% 104
GRAD COLLEGE+ 3,151 26.5% 91
ATTENDING COLLEGE 1,525 12.8% 154
SINGLE 5,761 48.4% 173
MARRIED 4,384 36.9% 69
ANY CHILDREN 5,225 43.9% 111IN HOUSEHOLD
OWN HOME 6,819 57.3% 85
MEDIAN VALUE $226,500
WHITE 8,838 74.3% 99
BLACK 1,761 14.8% 118
ASIAN 204 1.7% 52
OTHER 1,327 11.2% 115
SPANISH / HISPANIC ORIGIN
1,781 15.0% 98
METROPOLITAN CBSA 10,511 88.4% 103
A/B COUNTY 8,946 75.2% 105
C/D COUNTY 2,949 24.8% 87
READERS-PER-COPY 8.39CIRCULATION (000) 1,495
Source: MRI Fall 2015
2016 READER PROFILE
UPDATED 1/14/16All dates and issue themes are subject to change.
2016 EDITORIAL CALENDAR
COVER DATE AD CLOSE ON SALE
JAN 14 12/10 1/1 JAN 28 12/23 1/15 FEB 11 1/8 1/29 GRAMMYs and Peter Travers’ Oscars Preview
FEB 25 1/22 2/12 Sundance Film Festival Recap
MAR 10 2/5 2/26New Faces
MAR 24 2/19 3/11APR 7 3/4 3/25Country Special
APR 21 3/18 4/8
MAY 5 4/1 4/22MAY 19 4/15 5/6Playlist Special
JUNE 2 4/29 5/20Summer Tours
JUNE 16 5/13 6/3Summer Cable Preview
JULY 1 5/27 6/17JULY 14 - 28 6/10 7/1 Summer Double
AUG 11 7/8 7/29AUG 25 7/22 8/12
SEPT 8 8/5 8/26Fall Music Preview/Football Issue
SEPT 22 8/19 9/9TV Issue
OCT 6 9/2 9/23 Smart Cars
OCT 20 9/16 10/7Hot Issue
NOV 3 9/30 10/21NOV 17 10/14 11/4DEC 1 10/28 11/18 Holiday Gift Guide
DEC 15 - 29 11/11 12/22016 Year In Review
UPDATED 1/14/16
TOTAL CIRCULATION 1,459,154Paid and verified
SUBSCRIPTIONS 1,385,800Paid and verified
PAID 1,321,991
VERIFIED 63,809
% SUBSCRIPTIONS 95.0%Paid and verified
NEWSSTAND 73,354
% NEWSSTAND 5.0%
% ABOVE RATE BASE 0.6%
SINGLE COPY PRICE $4.99
BASIC SUBSCRIPTION $39.96Price/ 1 year
AVERAGE SUBSCRIPTION $0.94Price per copy
AVERAGE SUBSCRIPTION $24.46Price per year
% SUBS SOLD 76.5%12+ Month duration
% SUBS SOLD 18.1%13+ Month duration
% SOLD WITH PREMIUM 0.1%
Please note: Average single copy including double issue price: $4.99.
2016 RATE BASE1,450,000
VIEW DETAILED AAM PUBLISHER’S STATEMENT
VIEW DETAILED AAM AUDIT REPORT
Source: AAM Publisher’s Statement, Six months ended June 30, 2015.
UPDATED 1/14/16
4 COLOR GROSS NET
FULL PAGE 233,270 198,280
2/3 PAGE 196,615 167,123
1/2 PAGE 139,965 118,970
1/3 PAGE 93,310 79,314
BLACK & WHITE GROSS NET
FULL PAGE 209,945 178,453
2/3 PAGE 167,960 142,766
1/2 PAGE 125,965 107,070
1/3 PAGE 83,980 71,383
GROSS NET
COVER 2 291,590 247,852
COVER 4 256,600 218,110
Rolling Stone Ratebase = 1,450,000Frequency discounts are NOT applicable for Rolling Stone
TERMS & CONDITIONS
DOWNLOAD MECHANICAL REQUIREMENTS
2016 RATES & SPECS
UPDATED 1/14/16
Audience
DEMOGRAPHICSMALE 63%FEMALE 37% A18-34 5.9 MILLION USERS, INDEX 157 A25-54 7.7 MILLION USERS, INDEX 131MEDIAN HHI $87,919
Source: comScore Media Metrix, 10 month average (Jan – Oct 2015)
TRAFFIC • 22.2 MILLION UNIQUE VISITORS • 183.3 MILLION PAGE VIEWS • 2:41 MINUTES PER VISIT
Source: Google Analytics, 11 month average ( Jan – Nov 2015 )
SOCIAL EXTENSIONSFACEBOOK: 4.3 MILLION FANSTWITTER: 4.8 MILLION FOLLOWERS
Source: Facebook/Twitter fans/followers as of 11/30/15
MOBILE (SMARTPHONE + TABLET) • 13.2 MILLION UNIQUE VISITORS • 80.2 MILLION PAGE VIEWS
Source: Google Analytics, 11 month average ( Jan – Nov 2015 )
SMARTPHONE: 11.1 MILLION UNIQUE VISITORSTABLET: 2.1 MILLION UNIQUE VISITORS
Source: Google Analytics, 11 month average ( Jan – Nov 2015 )
2016 ONLINE CONTENT
UPDATED 1/14/16
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SOUTHEAST
Z MEDIA 1666 KENNEDY CAUSEWAY SUITE 602MIAMI BEACH, FL 33141PHONE 305-532-5966 FAX 305-532-5223
CHRISTINE COSTELLO [email protected]
ARKANSAS | ARIZONA | LOUISIANA NEW MEXICO | NEVADA | OKLAHOMA | TEXAS
LEWIS STAFFORD COMPANY5000 QUORUM DRIVE, SUITE 545DALLAS, TX 75254PHONE 972-960-2889 FAX 972-960-2886
ADAM MILAM [email protected]
MICHAEL PROVUSPUBLISHER
MATT HABIBEXECUTIVE DIRECTOR, DIGITAL ADVERTISING
JESSICA GRILL SENIOR ADVERTISING BUSINESS MANAGER
Representatives
NEW YORK
1290 AVE. OF THE AMERICASNEW YORK, NY 10104PHONE 212-484-1616 FAX 212-484-1771
LORA LOGAN [email protected]
CRAIG MURA [email protected]
JAMES CRAEMER [email protected]
MITCH HERSKOWITZ MUSIC ADVERTISING [email protected]
JESSICA GRILL DR ADVERTISING [email protected]
UPDATED 1/14/16
MECHANICAL REQUIREMENTS
PROOF GUIDELINESFour (4) SWOP standard proofs
LINE SCREEN133 LINE SCREEN
BINDING METHOD PERFECT BOUND
TRIM SIZE8” X 10-7/8”
LIVE AREAALL TYPE OR GRAPHICS NOT INTENDED TO TRIM SHOULD BE POSITIONED 1/2” IN FROM ALL BLEED EDGES
GUTTER SAFETYHEADLINES - 1/4” EACH SIDE OF THE GUTTERBODY TEXT - 1/4” EACH SIDE OF THE GUTTER
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ALL OTHER QUESTIONS AND INQUIRIES:Jessica Horowitz, 212.484.1794 [email protected]
PLEASE SHIP PROOFS TO: Hudson Yards - Attn: Barry Sparkman2501 McGavock PikeSuite 1702Nashville, TN 37214
ADDITIONAL INFORMATION: www.wenneradspecs.com
FULL PAGE 8-1/4” X 11-1/8”
FULL PAGE SPREAD 16-1/4” X 11-1/8”
1/2 PAGE HORIZONTAL 8-1/4” X 5-1/2”
1/2 PAGE HORIZONTAL SPREAD 16-1/4” X 5-1/2”
1/2 PAGE VERTICAL 4” X 11-1/8”
2/3 PAGE VERTICAL 5-1/8” X 11-1/8”
1/3 PAGE VERTICAL 2-3/4” X 11-1/8”
1/3 PAGE SQUARE 5-1/8” X 5-1/2”
BLEED
FULL PAGE 7” X 10”
FULL PAGE SPREAD 14” X 10”
1/2 PAGE HORIZONTAL 7” X 4-7/8”
1/2 PAGE HORIZONTAL SPREAD 15” X 4-7/8”
1/2 PAGE VERTICAL 3-1/2” X 10”
2/3 PAGE VERTICAL 4-5/8” X 10”
1/3 PAGE VERTICAL 2-1/4” X 10”
1/3 PAGE SQUARE 4-5/8” X 4-7/8”
NON-BLEEDACCEPTED DIGITAL FILES:• PDF-X1A, NATIVE APPLICATION FILES FOR BACK-UP ONLY • ONE AD PER FILE ONLY• FILES MUST BE COMPOSITE (ALL COLORS ON ONE PAGE)• AD ORIENTATION: RIGHT READING, PORTRAIT MODE
(NO ROTATIONS), 100% (ACTUAL SIZE)• STANDARD TRIM AND BLEED MARKS MUST BE INCLUDED
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IN FILE• ALL WENNER MEDIA PUBLICATIONS PRINT AT 133 LPI
(LINES PER INCH)
WENNER MEDIA NO LONGER ACCEPTS CONVENTIONAL CMYK FILMS
ALL FILES SHOULD BE LABELED WITH:
1. ADVERTISER/CLIENT2. PRODUCTION CONTACT
NAME & PHONE NUMBER
3. ADV. AGENCY CONTACTNAME & PHONE NUMBER
4. VENDOR CONTACT5. RETURN ADDRESS 6. LIST OF CONTENTS7. ISSUE PRINTING