2016DIGITAL/SOCIALTRENDS

Presented by AD FAM andSmartBrownVoices.com

What's Coming and What to Look Out for in 2016

@MRMIKESTREETSMARTBROWNVOICES.COM

Make 2016 MatterDigital and social media has greatly matured. 2016 will be abanner year for businesses big and small to take advantageof all of the opportunities available to reach your target. Weasked some of the industries leading experts frommarketing agencies such as Burrell Communications,Google, Standard Media Index, and more to share whatwould be big in 2016.

Use these tips and WIN big! 

MANAGER, CLIENT ENGAGEMENTAT STANDARD MEDIA INDEXNew York

Here’s why: 1) No shade to video,but if we get back to basicbiology, there’s power inretaining information when usingone sense over multiple, 2) Lowcost and low effort, 3)Pandora/Spotify has maintainedlistening habits and SoundCloudis HUGE. 4) Growinginfrastructures to include moreWi-Fi everywhere = moreopportunities to listen.

K A E I S H A O ' N E A L

G O B I G O NP O D C A S T I N G

CONSULTANT, DIGITAL STRATEGYBURRELL, FIT, DIGITAL FLASHNew York

Video across all channels is the ticketto success. I reached over 2.1 millionpeople and got over 515,000 videoviews on a 15 second video. So if youare not doing video across all of yourchannels you are missing anopportunity to reach your customers.

Start small, test, and scale up fromthere. You don't need to have aHollywood production budget to winat video.

Advanced: Virtual Reality, 360 Video

#JUSTSHOOTIT

@ M R M I K E S T R E E T

V I D E O I SE V E R Y T H I N G

CONSULTANT, DIGITAL STRATEGYBURRELLChicago

In a marketplace where influential celebritiesshill products based on their outsizedpersonalities, inflated social media followings,and market entire coffee table books based ontheir #selfie game, the Selfie Economy is here tostay. The ease in which consumers can nowconcept, develop and post content which rivalstheir favorite celebs in social media reach is nowengulfing an area that was once inhabited by#spon #ads from celebutants like Kylie Jennerand her social media super endorser sister KimKardashian. A quick glance at even the mostmoderately popular influencer profiles(@Bretmanrock, @MrPhillWade,@theblondesalad) shows a stream of theircurated lives, interspersed with content directlyrepresenting their collaborations with lifestyleadvertisers. There will be a continued play frombrands to analyze social media to find passiveentrepreneurs with decent followings willing tomake money by doing what comes naturally tothem.

D E N I T R I A L E W I S

CUSTOMERS ASCONTENT

CO-FOUNDER OF POINT AB CONSULTING,ENTREPRENEUR IN RESIDENCE W/ GOOGLE

Durham, NC

Small business will begin toleverage ad buying in Instagramto drive more action + traction.Instagram has made it easier topurchase photo, video, andcarousel ads through theFacebook Ads. Small businessesthat take the time to get theirdemographic targeting correctand are willing to spend a modestad budget can win.

T A L I B G R A V E S - M A N N S

INSTAGRAM ADSFOR THE WIN

CREATIVE DIRECTOR AND FOUNDER OFKMBA BLOG

Atlanta

The excitement of social medialives in private groups.Communities like Slack willexplode. Multicultural budgetswill again diminish. Despitesubcultures' dominance overpopular culture. Live videostreaming will have rapid growth.Facebook, Blab, Periscope, areleading the way. Twittercannibalize Periscope and offerlive streaming as well.

C R A I G B R I M M

D O N ' T S L A C KO F F

MARKETING DIRECTOR FOR THEASSOCIATION OF NATIONAL ADVERTISERS’

New York

While it’s not being adopted as quickly as I’dlike, signs are there that it’s becoming criticalfor marketers to understand contemporaryculture. Why? Because it’s not data that’simportant, it’s context. So whether you’relooking at customer journeys or trying toleveraging behavioral economics insights—the study of how people make choices—you’re working to place people in realworld contexts. And that means you need tounderstand how they’re making meaningand the forces that shape how theyperceive their options. That’s wherecontemporary culture comes in.

R O B F I E L D S

C U L T U R E B E C O M E SC R I T I C A L T O B U I L D I N GB U S I N E S S E S A N D B R A N D S

VP/CREATIVE DIRECTOR,CULTURE/COLLECTIVE

Atlanta

Snapchat isn't like Facebook or Instagram,think of it as the new alternative totelevision. With continuing diminishingreturns, marketers using Snapchat as anorganic social channel are realizing that itisn't cost-effective. Brands should use itdifferently — think appointment-watching,awareness and buying eyeballs — not asgrowing communities, editorial calendarsand real-time marketing. The language thatthe “new TV” will use will be different. Itsperfect for brands that don't have bigbudgets yet want to find creative ways to gettheir content in front of millions of dailyusers by building a following, first. Whilethere is a some overlap of tactics, thecommon thread in building a Snapchatfollowing will be by promoting the contentacross both traditional and social channels.

D E R R I C K W . R I V E R S

S N A P C H A T I S N ’ T J U S T S O C I A LM E D I A — I T ’ S T H E N E W T V .U S E I T A C C O R D I N G L Y .

LISTEN ANDLEARN AT

SMARTBROWNVOICES.COM

ADFAM