Trends in Digital & SocialBrand Orange March 2015

Mobile• As at January 2015, Mobile and

tablet browsing in Australia makes up 39% of all internet browsing plus it continues to grow.

• Mobile and tablet responsive websites are no longer a luxury they are a necessity.

Mobile

• Smartphone penetration has risen to 65% of the Australian population and these smartphone owners are becoming increasingly reliant on their devices with a whopping 90% access the Internet and 58% using search engines

Social Media• Hasn’t gone away!

• Destination NSW directive

• But it has changed

Facebook & Travel• 52% say friends photos inspired

their next trip

Facebook & reach• Did you ever wonder how

Facebook would make its money?

• Well now you know!

Secrets to success• Plan & strategise for results

Visual, visual, visual - Part #1

• A picture is worth a thousand words

• Photos are emotional • Photos are memorable• Photos are inspirational

Visual, visual, visual – Part #2• YouTube is the 2nd largest

search engine after Google. • Video can create amazing

emotional connection and trust with your customers. Emotion is what helps build trust around a brand and customer buy from those brands they trust.

• Videos can help explain your product or service quickly and easily

Review sites

• Good reviews

• Bad reviews• Opportunity!• They are still talking about you!

Email Marketing

• NOT old hat!

Site speed

• Google hate slow

• Potential customers hate slow

• Mobile optimisation!

Regular updates

• Google loves these

• So do potential customers

Local directories

Google results

Digital advertising

• You have to be on page 1

• Measureable

• Return on Investment

What to talk about - part #2

• We have so much to talk about!

What to talk about – Part #1

• Don’t forget the trip!

What to talk about – Part #3

What the successful guys are doing

Source: Tourism Research Australia – Food and wine tourism in NSW Jan 2015

Food Week Social Media

The real people of food.

Source: Tourism Research Australia – Food and wine tourism in NSW Jan 2015

In summary• Mobile site - essential• You have to pay for facebook results.• Plan for social media results• Make sure you are very visual• SEO matters – a great deal• We’ve got heaps to talk about – even if you just share what Brand

Orange share on their page!

Questions & thoughtswww.rimarketing.com.au

Samantha@rimarketing.com.au

Orange, NSW Australia March 2015