DIGITAL PRESENTATION :

2013

SOCIAL TRENDS

LANDSCAPE

MOBILE ,NOW THE FIRST INTERNET EXPERIENCE

• Economically under-developed and low revenue-potential States, which include some of the remotest villages of India, 2G data usage grew by 84 per cent between December 2011 and December 2012

• Rural households are relatively smaller and mobile internet provides privacy

• Points of access to internet in rural:

– 29% Cyber café

– 19% Home

– 17 % Mobile

MOBILE CONNECT TO RURAL MARKET

LOON IS HERE

YOUTUBE IS CHANGING THE WAY WE CONSUME

CONTENT

10,000 Full Length Movies on

YOUTUBE available to watch

95 MINUTES Spent on

YOUTUBE by an average

user/month

80 MILLION videos are being

watch in India every day on

YOUTUBE

FACEBOOK IS PRIMARY ACCESS • 500 Million users on Facebook – 200 million users

use it daily. Average time is 55 mins / day

• 1.5 Million Active Pages( brand )

• 550K+ APPS : 70% of users engage on daily basis.

• 1 Million Advertisers now on Facebook which

capture 16% of Display Ad market

• If Facebook was a country it would have been the

3rd largest in the world

MULTISCREEN CONSUMPTION

SECOND SCREEN CONTENT

CROSS- SCREEN SYNCHRONIZATION

TECHNOLOGY

CONSUMER

HABITS

INNOVATION

OUTDOOR + DIGITAL

Video Gets Over 9 Million YouTube

Views In 3 Days!

NETWORK TV

WEBSITE

RADIO MAGAZINES

MASS

TRANSIT

GAMING

MOBILE

BRANDED

ENTERTAINMENT

VOD

WEB

PORTALS

WIDGETS

SOCIAL

NETWORKING

SMS

VIRTUAL

WORLDS

OPINION

SITES

SEARCH BLOGS

ONLINE

SEEDING PODCASTS

Purchase

CABLE TV

NEWSPAPERS

BILLBOARDS

WEB VIDEO RETAIL

IN-THEATER

WORD OF

MOUTH

DVR

Influence – consumer operated

Persuasion – marketer generated

CONSIDERATION TO PURCHASE NOT LINEAR

INTERNET CONTAINS ALL MEDIUM

RE- IMAGINE

PHOTOGRAPHY

GOVERNMENT SUBSIDIES NEWS AND JOURNALISM

RECRUITING/HIRING

SCRAPBOOKING / ASPIRATION SOUND

HOME ENTERTAINMENT NAVIGATION

1. REAL TIME MINI-TRENDS

Creating real-time mini trends that capitalize on popular culture as it

happens. Express brand’s unique POV on everything that people

care about (Instagram, Pinterest, Twitter & now Facebook )

2. INTEREST BASED NICHE NETWORKS

Opportunity to TARGET Mini Communities in Niche networks to drive

more personal engagement (e.g. Music for Coke Studio, Entertainment for Sprite, Adventure for Thums Up)

3. E-COMMERCE EXPLOSION

E-commerce is moving towards becoming a necessity. Could

provide first mover’s advantage and clout in the category. Adds

another leg to the digital ecosystem. An opportunity to make

Digital/Social a revenue generator for the business

THANK YOU