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5 Trends in Digital & Social Marketing & Questions You Need to Ask Your Company

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5 Trends in digital marketing and questions you should ask your company... 1. Think Ahead and Fail Faster. How are you prepared / able to do this? 2. Listen & Respond. Do you know what's being said about you? What should you be doing about that? 3. Make it Personal. How are you pooling all that you know about your customers to give them a better experience? 4. It's a Visual World. How are you making things more visual, simpler, more intuitive? 5. Mobile shoppers. What are you doing to improve the the experience of your customers using their mobiles...?

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Page 1: 5 Trends in Digital & Social Marketing & Questions You Need to Ask Your Company
Page 2: 5 Trends in Digital & Social Marketing & Questions You Need to Ask Your Company

A Creston Communications company

Page 3: 5 Trends in Digital & Social Marketing & Questions You Need to Ask Your Company

A Creston Communications company

Think Ahead & Fail Faster

Make it Personal

Listen & Respond

It’s a Visual World

Mobile Shoppers

Page 4: 5 Trends in Digital & Social Marketing & Questions You Need to Ask Your Company

A Creston Communications company

Think Ahead&

Fail Faster

Page 5: 5 Trends in Digital & Social Marketing & Questions You Need to Ask Your Company

A Creston Communications company

Page 6: 5 Trends in Digital & Social Marketing & Questions You Need to Ask Your Company
Page 7: 5 Trends in Digital & Social Marketing & Questions You Need to Ask Your Company

A Creston Communications company

$2,799

Page 8: 5 Trends in Digital & Social Marketing & Questions You Need to Ask Your Company

A Creston Communications company

Survival of the quickest

Page 9: 5 Trends in Digital & Social Marketing & Questions You Need to Ask Your Company

A Creston Communications company

Eric Ries

M.V.P.

Page 10: 5 Trends in Digital & Social Marketing & Questions You Need to Ask Your Company

A Creston Communications company

How are you working to multiple time horizons?

How could you fail faster?

Page 11: 5 Trends in Digital & Social Marketing & Questions You Need to Ask Your Company

Listen and respond

Page 12: 5 Trends in Digital & Social Marketing & Questions You Need to Ask Your Company

A Creston Communications company

2/3 of consumers believe social media is a better way to communicate with companies than a call

centre

Page 13: 5 Trends in Digital & Social Marketing & Questions You Need to Ask Your Company

Meet Evan…

Page 14: 5 Trends in Digital & Social Marketing & Questions You Need to Ask Your Company

A Creston Communications company

What is being said online about you?

What are you doing about that?

Page 15: 5 Trends in Digital & Social Marketing & Questions You Need to Ask Your Company

A Creston Communications company

Make it Personal

Page 16: 5 Trends in Digital & Social Marketing & Questions You Need to Ask Your Company

A Creston Communications company

Page 17: 5 Trends in Digital & Social Marketing & Questions You Need to Ask Your Company

A Creston Communications company

Page 18: 5 Trends in Digital & Social Marketing & Questions You Need to Ask Your Company

A Creston Communications company

Page 19: 5 Trends in Digital & Social Marketing & Questions You Need to Ask Your Company

A Creston Communications company

How could you pool disparate data

to deliver a better, more relevant, more personalised experience?

Page 20: 5 Trends in Digital & Social Marketing & Questions You Need to Ask Your Company

A Creston Communications company

A visual world

Page 21: 5 Trends in Digital & Social Marketing & Questions You Need to Ask Your Company

If you don’t take a picture, it didn’t happen(apparently)

Page 22: 5 Trends in Digital & Social Marketing & Questions You Need to Ask Your Company

A Creston Communications company

Page 23: 5 Trends in Digital & Social Marketing & Questions You Need to Ask Your Company

A Creston Communications company

Page 24: 5 Trends in Digital & Social Marketing & Questions You Need to Ask Your Company

A Creston Communications company

How could you make use of an army of content creators?

How could your digital interfaces evolve to be simpler, more intuitive, more visually stimulating?

Page 25: 5 Trends in Digital & Social Marketing & Questions You Need to Ask Your Company

A Creston Communications company

Mobile Shoppers

Page 26: 5 Trends in Digital & Social Marketing & Questions You Need to Ask Your Company

A Creston Communications company

30 million

79%

84%

1 in 3

Page 27: 5 Trends in Digital & Social Marketing & Questions You Need to Ask Your Company

A Creston Communications company

Page 28: 5 Trends in Digital & Social Marketing & Questions You Need to Ask Your Company

A Creston Communications company

Page 29: 5 Trends in Digital & Social Marketing & Questions You Need to Ask Your Company

A Creston Communications company

Page 30: 5 Trends in Digital & Social Marketing & Questions You Need to Ask Your Company

A Creston Communications company

How well are you “mobilised”?

How could you deliver a better experience via mobiles?

Page 31: 5 Trends in Digital & Social Marketing & Questions You Need to Ask Your Company

Thank you

www.realadventure.co.ukTwitter.com/

@realadventure

About.me/chrismoodyuk.linkedin.com/in/chrismoodyplannerhttp://theproseandthepassion.wordpress.comTwitter.com/@ChrisRHE

Page 32: 5 Trends in Digital & Social Marketing & Questions You Need to Ask Your Company

A Creston Communications company

Any Questions?