SOCIAL MEDIA&

DIGITAL MARKETING TRENDS OF 2016

MAIN SOCIAL MEDIA CHANNELSm

FACEBOOK01

02

03

04

05

TWITTER

INSTAGRAM

LINKEDIN

PINTREST

06 SNAPCHAT

SOCIAL MEDIA PENETRATION GLOBALLY

59 %

11%

37 %

48%

40%

45%

48%

50%

26%

45%

11%

6%

NORTH AMERICA

SOUTH AMERICA

EAST ASIA

CENTRAL AMERICA

WEST EUROPE

EASTEUROPE

SOUTHEASTASIA

AUSTRALIA

2016 TRENDS

1. Real- Time Engagement:

Social media thrives on real-time engagement, but each year the window for response becomes

smaller and smaller.

2. Live-Streaming Videos:

Live streaming video is considered to be the next big thing in social media marketing thanks to apps like Periscope and Meerkat, which took the Internet by

storm in 2015.

3. Social Commerce:

The more engaged your customers are, the better your sales. Over the last couple of years, we’ve seen social media play a crucial role in this area

4. SEO

Content is still king. The mediums might be changing—in 2015 we saw a massive shift from text to

media—but the competition for visibility has never been stronger

5. Mobile First

Content is still king. The mediums might be changing—in 2015 we saw a massive shift from text to

media—but the competition for visibility has never been stronger

6. Data-Driven Decisions

Data is already a big part of how you measure social media success, but it’ll play an even bigger role in your 2016

strategy. This data can help you personalize your message and focus on building stronger loyalty and long-term

engagement—rather than short-term acquisitions and individual sales.

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