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Transmedia Storytelling 101
A process where integral elements of afiction get dispersed systematically across multipledelivery channels for the purpose of a unified andcoordinated entertainment experience.
- Henry Jenkins
The Feature Film –Ur- or Core Text
1st extension / Transmedia
Storytelling AND
Core Text
ARG Comicbook
Merchandise
Fan extensions:
Fic/
Television and the Unified Experience
• Jenkins: Transmedia storytelling is the continuous telling of one story across multiple platforms where each platform provides those narrative elements it is best suited for
• Mittell: Television’s industry, narrative forms, audience interaction forces core text as “Mothership” Core text remains central
Transmedia
And Paratexts
Transmedia
Extensions
“Standard” Paratexts”:
Discussing/commenting on/hyping…a ”core text”
Orienting Paratexts:
Explaining/helping to make sense of/clarifying the “core”
Text
Transmedia Narrative Expansions
!!!
Balanced Transmedia Storytelling
Unbalanced TransmediaStorytelling
Protect the Mothership:A Question of Maintenance
Transmedia Texts that are Paratexts derived from an Ur-text do have a built in audience. To please and maintain this audience while establishing a new fan base is of key importance to the industry. The original fans have a distinct set of expectations: Lore / Conventions / Storyworld
Managerial Implications• Engage multiple audiences from different
generations, keep existing, build new• Extend the life cycle of the brand – provide
“gap” satisfaction• Goal: Create an ecosystem for your brand
• The popularity of outlying media MUST increase the popularity of the Televisual Mothership
Telling The StoryCentrifugal Transmedia
All TM expands the narrative universe outward
Centripetal Transmedia
All TM informs characters/themes/motifs
Genre, Narrative, Base Motif often dictate the Transmedia- Storytelling
Fandom: Live Long and Prosper
• Forensic Fandom
• Blue-print Culture
• Fan-producers (Fan-Fic, Remixes, Vids)
School of Thrones
Non-canonical, comical, takes motifs and themes.
What-Is Transmedia• Canonical Extension• Scatters narrative elements• Coordinated Precision• Promoting
clarity/understanding• Explanatory• Promoting product
(appreciation)• Forensic fandom• Canonical coordination• Narrative integration
What-If Transmedia
• Hypothetical extensions, transmutations
• Imagined alternative realities/plots/sub-plots
• Connects lore/mood/characters
• Non-canonical plots
• Character fidelity
• Mood & tone
Protecting the Mothership
• What-is expansions can erode and thereby threaten the strength and centrality of the mothership. For Televisual Transmedia Motherships, What-if expansions may be more beneficial
• While programs tend to (for the most part) generate either centrifugally or centripetally (depending on such elements as genre), what-if and what-is are not stark opposits but rather tendencies