New presentation on how filmmakers might approach transmedia storytelling and why it's important to them
Text of Transmedia Storytelling for Filmmakers
Life is not measured by the number of breaths we take, but by the number of moments that take our breath away
Taking the audience on an emotional journey beyond the movie A journey that goes from moment moment in someones life to
Robert Pratten CEO & Founder, Transmedia Storyteller Ltd
The film business is dead. Long live filmmaking.
The Internet and Mobile Revolution
The audience has moved on
Zack Braff Rob Thomas Spike Lee
24
Incit
Good App Store Revenue Official site YouTube Poor piracy Poor Good Spread, Attention and Credibility
DEVELOP IMPLEMENT MEASURE & MONITOR
44
FEEL Gaming Role-playing Moral dilemmas, meaningful choices Role-play, provide building blocks Observing Exploring Reflection, consideration Exploring, discovering THINK DO What will the audience do? How will they be engaged?
FEEL Gaming Psychophol experience Observing Role Playing Wastelander experience Tarot Cards Exploring Web Series THINK DO
Marketing budget = $0 Production budget = $500 Total Net Kindle Revenue (2011) = $1748 Total shipments on Kindle Jan 1st to Dec 31st 2011 = 972 (retail price at Amazon.com $2.94) Number of people connecting to Lauren Ortega on email = 83 = 9% of total sales Video views of Episode 1 (Jan 1st to Dec 31st 2011) = 4727
Nb: video views used as simple proxy for trend of social media activity. Wasnt the sole activity also included email, Twitter, Facebook etc.
