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Transmedia Storytelling for Filmmakers

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New presentation on how filmmakers might approach transmedia storytelling and why it's important to them

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“Life is not measured by the number of breaths we take,

but by the number of moments that take our breath away”

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• Taking the audience on an emotional journey beyond the movie

• A journey that goes from moment to moment in someone’s life

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Robert PrattenCEO & Founder, Transmedia Storyteller Ltd

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The film business is dead.

Long live filmmaking.

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The Internet and Mobile Revolution

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The audience has moved on

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• Zack Braff

• Rob Thomas

• Spike Lee

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Incit

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Spread, Attention and Credibility

Rev

en

ue

GoodPoor

Go

od

Po

or

YouTube

App StoreOfficialsite

piracy

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DEVELOP IMPLEMENT

MEASURE & MONITOR

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What will the audience do? How will they be engaged?

Gaming Role-playing

Observing Exploring

THINK

FEEL

DO

Moral dilemmas, meaningful choices

Role-play,provide building blocks

Reflection, consideration Exploring, discovering

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Gaming Role Playing

Observing Exploring

THINK

FEEL

DO

Wastelanderexperience

Psychopholexperience

TarotCards

Web Series

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Transmedia Producer (Robert Pratten)

Psychophol

(Cassi)

Wastelander

(Berta)

Tarot Cards

(Tara)

Web Series

(Robert)

Graphic Design & Branding

(BTL Brands)

Feature Script (Simon Cluett)

Producer (Jonathan Sothcott)

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www.psychophol.com

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• Marketing budget = $0

• Production budget = $500

• Total Net Kindle Revenue (2011) = $1748

• Total shipments on Kindle Jan 1st to Dec 31st 2011 = 972 (retail price at Amazon.com $2.94)

• Number of people connecting to Lauren Ortega on email = 83 = 9% of total sales

• Video views of Episode 1 (Jan 1st to Dec 31st 2011) = 4727

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Nb: “video views” used as simple proxy for trend of social media activity. Wasn’t the sole activity also included email, Twitter, Facebook etc.

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Tipping point

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