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Dies sind die Folien meiner Session beim stARTcamp Köln '13. Frank bat mich, ein bisschen was über das Thema Transmedia Storytelling zu erzählen, sodass ich aus mehreren meiner Präsentationen diese hier zusammenstellte. Sie enthält nicht nur einige Grundlagen zum Storytelling überhaupt (u.a. den Heroes Journey), sondern als Beispiele die von der Agentur Campfire durchgeführte Kampagne "The Maesters Path" zu der epischen HBO-Serie Game of Thrones.
Komm in meine Welt Transmedia Storytelling
stARTcamp Köln Patrick Möller Köln, 13.09.2013
imaginary friends
„The universe is made of stories, not of atoms“ Muriel Rukeyser
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Fotonachweis:CC-BY-SA2.0 – Patrick Gruban | Link
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Fotonachweis:PD - Powerhouse Museum | Link
Photo : inner universe by Beth Scupham (CC BY 2.0)
EVENTS
CONFLICT
PLACES
CHARACTERS
TIME
ARC OF SUSPENSE
EVENTS
CONFLICT
PLACES
CHARACTERS
TIME
ARC OF SUSPENSE
Once upon a time there was ___. Every day, ___. One day ___.
Because of that, ___. Because of that, ___. Until finally ___.
Emma Coats @lawnrocket; Pixar: 22 Rules of Storytelling #4
EVENTS
CONFLICT
PLACES
CHARACTERS
TIME
ARC OF SUSPENSE
STAR WARS
Nancy Duarte - Resonate Fotonachweis: - CMA
Aufbau von Geschichtenuniversen
Schaffen von Erlebnissen
http://www.youtube.com/playlist?list=PLB9F260CE56D04E73&feature=plcp
Youtube: Old Spice – The man your man could smell like | Link
http://www.youtube.com/playlist?list=PLB9F260CE56D04E73&feature=plcp
Youtube: Sesame Street – Smell like a monster | Link
Youtube: The Coca Cola Happyness Machine | Link
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Transmedia storytelling is storytelling across multiple forms of media with each element making distinctive contributions to a fan's understanding of the story world. By using different media formats, transmedia creates "entrypoints" through which consumers can become immersed in a story world”.
Henry Jenkins:
Convergence Culture: Where Old And New Media Collide?
TRANSMEDIA STORYTELLING
Transmedia Storytelling + Social Media
EXPERIENCE
Transmedia Storytelling
TRANSMEDIA STORYTELLING
Vielen Dank für Ihre Aufmerksamkeit!
@patmo [email protected]
http://www.imaginary-friends.de/
Hintergrundgrafiken und Layout dieser Präsentation: Elegantthemes.com | Link
