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! " $ % & ' ( ) * ! + , ! - . / * 0 1 2 3 ) 4 5 0 6 & ' * 7 & ) 8 8 5 1 9 $! Somethin’ Else + Skins Transmedia Case Study Paul Bennun Hilary Perkins 12:20 12:40

Storytelling: "Skins" Transmedia Case Study

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Storytelling is an age-old way of connecting with humans and making messages resonante. Paul Bennun and Hilary Perkins explain how.

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$!Somethin’  Else  +  SkinsTransmedia  Case  Study

Paul  BennunHilary  Perkins

12:20  -­‐  12:40

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Hillary Perkinscommissioning editor

@cowbite

Paul Bennunchief creative officer

@benoonbenoon

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Hillary Perkinscommissioning editor

@cowbite

Get last year’s audience back

Advance the state-of-the art

Make something perfect for our audience

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Who watches and how?

How is this stuff made?

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Bringing characters alive, where the audience lives ...

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“The spoiler filter”

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“Social media catch-up”

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Right tools for the job

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$!www.ogilvy.co.uk

#LTF2012#storytelling@ogilvyuk