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“Life is not measured by the number of breaths we take,
but by the number of moments that take our breath away”
• Taking the audience on an emotional journey beyond the movie
• A journey that goes from moment to moment in someone’s life
Robert PrattenCEO & Founder, Transmedia Storyteller Ltd
The film business is dead.
Long live filmmaking.
The Internet and Mobile Revolution
The audience has moved on
• Zack Braff
• Rob Thomas
• Spike Lee
24
Incit
Spread, Attention and Credibility
Rev
en
ue
GoodPoor
Go
od
Po
or
YouTube
App StoreOfficialsite
piracy
DEVELOP IMPLEMENT
MEASURE & MONITOR
44
What will the audience do? How will they be engaged?
Gaming Role-playing
Observing Exploring
THINK
FEEL
DO
Moral dilemmas, meaningful choices
Role-play,provide building blocks
Reflection, consideration Exploring, discovering
Gaming Role Playing
Observing Exploring
THINK
FEEL
DO
Wastelanderexperience
Psychopholexperience
TarotCards
Web Series
Transmedia Producer (Robert Pratten)
Psychophol
(Cassi)
Wastelander
(Berta)
Tarot Cards
(Tara)
Web Series
(Robert)
Graphic Design & Branding
(BTL Brands)
Feature Script (Simon Cluett)
Producer (Jonathan Sothcott)
www.psychophol.com
• Marketing budget = $0
• Production budget = $500
• Total Net Kindle Revenue (2011) = $1748
• Total shipments on Kindle Jan 1st to Dec 31st 2011 = 972 (retail price at Amazon.com $2.94)
• Number of people connecting to Lauren Ortega on email = 83 = 9% of total sales
• Video views of Episode 1 (Jan 1st to Dec 31st 2011) = 4727
Nb: “video views” used as simple proxy for trend of social media activity. Wasn’t the sole activity also included email, Twitter, Facebook etc.
Tipping point
