Transmedia Storytelling for Filmmakers (2.0)
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Life is not measured by the number of breaths we take,
but by the number of moments that take our breath away
Taking the audience on an emotional journey beyond the movie
A journey that goes from moment to moment in someones life
Robert PrattenCEO & Founder, Transmedia Storyteller Ltd
The film business is dead.
Long live filmmaking.
The Internet and Mobile Revolution
The audience has moved on
Spread, Attention and Credibility
MEASURE & MONITOR
What will the audience do? How will they be engaged?
Moral dilemmas, meaningful choices
Role-play,provide building blocks
Reflection, consideration Exploring, discovering
Gaming Role Playing
Transmedia Producer (Robert Pratten)
Graphic Design & Branding
Feature Script (Simon Cluett)
Producer (Jonathan Sothcott)
Marketing budget = $0
Production budget = $500
Total Net Kindle Revenue (2011) = $1748
Total shipments on Kindle Jan 1st to Dec 31st 2011 = 972 (retail price at Amazon.com $2.94)
Number of people connecting to Lauren Ortega on email = 83 = 9% of total sales
Video views of Episode 1 (Jan 1st to Dec 31st 2011) = 4727
Nb: video views used as simple proxy for trend of social media activity. Wasnt the sole activity also included email, Twitter, Facebook etc.