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The Social Media sphere – like Online Communities, Blogs, Twitter, etc. – significantly changed the way people publish content, communicate and discuss publicly or semi-privately. Also, it has opened up new opportunities for companies, celebrities, and artists to interact directly with their customers and fans. Discourses and conversations taking place in this communicative environment give us many new perspectives on the analysis of their goals and strategies as well as their internal and external structure. The course will deal with fundamental aspects of discourse analysis, such as text and context, text structure and function, text type and genre, speech acts and activity types. Those theoretic aspects will then help us examine and discuss conversations in various social media contexts.
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Conversations in Social Media
BS – Geeignet für: MA GSt; alle BA Modul: alt: BA-LA: A1LIN, 2-Fach-BA: A2LIN neu: BA-LA: A2LIN, 2-Fach-BA: A2LIN
29./30.05.; 19./20.06.; 10./11.07.2010 | 10.00-15.00
Leistungspunkte: 3 bzw. 6 2 SWS – 01.19.0.31
CONVERSATIONS IN SOCIAL MEDIA Miriam Rupp
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Formales
• Blog http://conversationsinsocialmedia.wordpress.com
• Grundkurs Synchronics bestanden?• Reader• Benotung
– Test am 19.06. (20%)– Test am 10.07. (20%)– Blog-Eintrag (20%)– Präsentation (40%)
• Hausarbeit29.05./30.05.2010
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Benotung• Tests
– 45 Minuten zu Beginn des Juni- und Juli-Blocks– Lernstoff bezieht sich auf die Lektüre des jeweils vorangegangenen und des
aktuellen Blocks– Benotung: richtig/falsch/Argumente
• Blogeintrag– Was zeichnet einen guten/informativen/unterhaltsamen Blog aus?– Benotung: inhaltliche Richtigkeit und Aufbereitung, B-Note
• Präsentation– 10./11. 07.– Thema: Case Studies– 2er-Teams– 15 Minuten– Benotung: B-Note, Inhalt
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Basic Concepts
Conversations?29.05./30.05.2010
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Basic Concepts
Social Media?29.05./30.05.2010
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Basic Concepts
Why should we examine conversations in social media closer?
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Basic Concepts
How do we examine conversations in social media?
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Discourse as Language Use (Brown & Yule, pp. 1-26)
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Discourse as Language Use (Brown & Yule, pp. 1-26)
• transactional vs. interactional function of language
• Do written texts always have a transactional function and spoken texts an interactive function? Why or why not?
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Discourse as Language Use (Brown & Yule, pp. 1-26)
• How are the demands placed on language-producers different in speech from what they are in writing? Under what circumstances would a speaker have an advantage over a writer, and vice versa?
• What are paralinguistic cues?
• Explain what the difference is between viewing discourse as a product and viewing it as a process.
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Discourse and Medium(Biber 1988: 36-46 and Paltridge, 13-19, 164-171)
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Discourse and Medium(Biber 1988: 36-46 and Paltridge, 13-19, 164-171)
Which six situational components does
Douglas Biber identify to distinguish
between typical speaking and typical writing?
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Discourse and Context(Brown & Yule 1983: 35-50)
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Discourse and Context(Brown & Yule 1983: 35-50)
Make a list of Hymes’ features of context (p. 38f). Explain what each one refers to and why it is important for the interpretation of the discourse.
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Discourse and Context(Brown & Yule 1983: 35-50)
Imagine contexts for the following utterances and give an interpretation of each in its fictive context. Now alter the context by changing one of the contextual features. Has the interpretation of the utterance changed? If so, how?
– Did you get your paper this morning?
– You sure look like a child.
– Is Cliff down by any chance?
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Discourse and Context(Brown & Yule 1983: 35-50)
What is the difference between context and co-text? Using the Virginia fragment to illustrate, explain what it means to say: ”Text creates its own context” (Brown & Yule 1983: 50).
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Discourse and Society (Paltridge: 23-48)
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Discourse and Society (Paltridge: 23-48)
Give definitions of the following technical terms and find examples from your own life world to illustrate:
– discourse community– speech community– linguistic repertoire– social class– social network– gender– identity– ideological presupposition
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Discourse and Genre (Paltridge: 82-103)
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Discourse and Genre(Paltridge: 82-103)
• List the characteristic features of a genre. (82, 84f) What distinguishes one genre from another?
• Explain what it means to speak of "choice" and "constraint" with respect to
genre. (86)
• How is the notion of prototype useful in identifying genres? (89)
• Can the terms genre chain, genre network and genre set be used interchangeably, or is there a difference between them? (89-95)
• Name some examples of "occluded" genres. Which ones can be considered "open"? (93)
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