Audience Research Survey

By Fatima Kadhem

Age Respondents: 13-15 year olds: 4.71%

16-18 year olds:66.67%

19-21 year olds: 25%

22-23 year olds: 4.71%

Gender

Female: 87.50% Male:12.50%

Why do you watch music videos?Escapism: 50%

Entertainment: 33.33%

Socialising: 8.33%

Educational:25%

Relatable:79.17%

To gain information:12.50%

To see the artist:12.50%

The majority consume music videos as it is relatable to their everyday life and also educational towards the situations they are relating to.

What genre do you prefer?Alternative Music 4.17%Dance Music 8.33%Easy Listening 12.50%Hip Hop / Rap 12.50%Indie Pop 25.00%Inspirational 4.17%Jazz 4.17%New Age 4.17%Opera 4.17%Pop (Popular music) 87.50%R&B / Soul 4.17%Rock 12.50%

Do you like listening to pop music?

Yes:91.67% No: 8.33%

What is the most important?

Money:4.17%

Friendship:66.67%Technology: 12.50%

Relationships:16.67%

What do you prefer seeing in music videos?

Culture: 8.33%Identity:58.33%

Thriller: 4.17%

Narrative:79.17%

Political:4.17%

Do you prefer a female or male artist in music videos?

Female artist:91.30%

Male artist:8.70%

Do you like concentration on lighting in music videos?

Yes:95.83% No:4.17%

What camera shots do you prefer seeing in music videos?

Extreme close ups: 8.33% Close up of artist:

20.83%

Wide shot of background:29.17%

Medium shots:8.33%

Over the shoulder shots: 8.33%

Weather shots:12.50%

Point of view shots:12.50%