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Audience Survey Results & Audience Profile

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Media Course Workd Audience Survey & Audience Profile

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  • In my A2 media course work, I was given the task to create my own trailer for a slasher film. In preparation to doing this, my group and I created a survey on questionpro.com to find out what exact decisions I could make in order for my trailer attract an audience. The results of my survey did as I intended and showed me how the use and twists of conventions enable me to make my slasher trailer attractive to a wide audience. The results also widened my view of who I will aim to attract also.

  • Originally, when writing this question in my survey, I had suspected the majority of people who watch slasher films were male. Due to my thinking of this, I had aimed for my trailer to be in the form of the male gaze so it would attract a large male audience. But now after realising the majority of the results in my survey was given by females, I now know to make sure my trailer attract both genders, as I have learnt that slasher films appeal to both sexs.

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    41.67

    58.33

    What Gender are you?

    Sheet1

    What Gender are you?

    Male41.67

    Female58.33

    3rd Qtr1.4

    4th Qtr1.2

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  • I placed this question within my survey to find out which age range would be most attracted to my film. As the most common age was between sixteen to twenty-three and the second most common was between ten to fifteen, it is clear that I would be most benefitted if rating my film a fifteen, as I would gain a bigger audience allowing the ages 15, 16 and 17 to see my film apposed to only 18 and above.

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    0.18

    0.79

    0.03

    31 onwards

    What age group do you fall under?

    Sheet1

    What age group do you fall under?

    10 to 1518%

    16 to 2379%

    24 to 303%

    31 onwards

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  • I decided to enter this question within my survey is because this gave me an advertisement opportunity. I suspected that Download would be the most common way people view films. So with these results I plan on advertising my film on Netflix for everyone to watch. I would be able to play this advert on a magazine front cover which I also have to make.

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    0.07

    0.12

    0.35

    0.46

    How do you view Slasher Films?

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    How do you view Slasher Films?

    TV7%

    DVD12%

    Cinema35%

    Download46.00%

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  • The reason why I added this question within my survey is because I thought I could advertise a competition on a film magazine I also have to make. This question then gave me the answer if it should be a group prize or singular prize. I now know it should be a group prize because these results show that majority of people like watching slasher films in a group, so if I were to place a competition for a singular prize, not many people would be attracted to it.

    Chart1

    14.58

    85.42

    How would you prefer to watch a slasher film?

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    How would you prefer to watch a slasher film?

    On your own14.58

    With a group85.42

    3rd Qtr1.4

    4th Qtr1.2

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  • I added this question to my survey to help me decide on a very important decision for my trailer. The weapon in which the killer uses. The most scariest weapon that the participants say is the chainsaw, but unfortunately I do not think I am able to use a chainsaw due to being capable of using one in a public area. But the second most scariest choice is an axe. This is a capable and usable weapon and will be the used as the main weapon in my trailer.

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    0.125

    0.0625

    0.3958

    0.2917

    0.125

    Which weapon do you find most scary in a slasher film?"

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    Which weapon do you find most scary in a slasher film?"

    Knife12.50%

    Michete6.25%

    Chainsaw39.58%

    Axe29.17%

    Garden Shears12.50%

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  • I added this question to my survey because I wanted to know the best location to shoot my trailer. Originally my synopsis does set the location within the woods, but I added this question to make sure that this was the best choice. Now I have received this information back I know that setting my trailer in the woods was a correct choice, which will eventually help make my trailer attract as many people as it can.

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    47.92

    10.42

    8.33

    6.26

    27.08

    Which location do you find the most scary in a slasher film"

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    Which location do you find the most scary in a slasher film"

    Woods47.92

    School10.42

    Empty multi-story car park8.33

    A house at night6.26

    A Hospital27.08

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  • I added this question for ways of learning how to attract as many people as I can. I thought that if I asked this question I would get some effective ideas which I would make sure I would use within my trailer. This was successful as I was given many ideas which I think I will defiantly use in my trailer. For instance one person said you never expect what is going to happen next. This is a very effective technique which I defiantly will use. Another example is constant tension rising this is another effective technique which I believe must occur within a slasher trailer for it to be effective.

  • "A killer who kills teens""Lots of blood""Gory deaths""Everyone but one girl dies""The sexual girl dies first""A twists""Running in the woods""Set night with teenagers having a party where someone is killed""Killer is connected with a teen in some way""The killer being revealed at the end or unmasked"

    By asking what the participants think will be in a slasher film, I have been given very useful ideas which I could then apply to my trailer. One states that everyone but one girl dies; this is conventional for slasher films as they typically use character types from Propps narrative functions, this is a certain convention I do plan to use in my film. They also mention that there is often running in the woods; an isolated location is again a certain convention which is used in slasher films, as they convey a sense of no escape and anarchy. This is also another convention I plan to use in my film, as these senses of no escape are needed in creating a successful slasher.

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