#SMX #14A @MichelleRobbins

AMP: Do or Die?

2017 Audience Survey Results

#SMX #14A @MichelleRobbins

AMP: Do or Die?

2017 Audience Survey Results

#SMX #14A @MichelleRobbins

§531 Respondents–60% have not implemented

AMP• Lack of feature support

(34%)• Cannot see the value (32%)• Not a priority (29%)

Overall Adoption of AMP

Yes40%

No60%

HAVE YOU IMPLEMENTED AMP?

#SMX #14A @MichelleRobbins

0 10 20 30 40 50 60

Publisher/media

E-commerce

Services (non e-commerce - health, beauty, informational, etc.)

AMP IMPLEMENTED - TYPE OF SITES Percent

#SMX #14A @MichelleRobbins

• Number of Pages Converted• < 500 – 61%• < 500-999 – 6%• 1,000 - 9,999 – 15%• 10,000 - 49,999 – 5%• 50,000+ – 12%

AMP Implementation• Time to create AMP site• 1 Week – 50%• 1 Month – 28%• 3 Months+ - 17%

• Type of development• CMS Plugin – 38%• Custom – 37%• Both - 25%

#SMX #14A @MichelleRobbins

0 10 20 30 40 50 60

Management support/buy-in

Development resources

Tying initiatives to revenue goal

None

Other

AMP IMPLEMENTATION CHALLENGES

Percent

#SMX #14A @MichelleRobbins

• No change: 42%• Traffic Increase: 39%• SERP Ranking Increase: 27%• Site Indexation Increase: 27%• Revenue Increase: 9%

Results Observed from AMP Implementation

Results

Traffic increase

SERP ranking increase

Revenue increase

Search engine content indexation increaseNone

#SMX #14A @MichelleRobbins

AMP Landing Pages for PPC

#SMX #14A @MichelleRobbins

§218 Respondents–89% have not tested AMP

landing pages• Not a priority (31%)• Lack of resources (22%)• Waiting for expansion

(18%)• Waiting for others’ results

(13%)

AMP for PPC Landing Pages

Yes11%

No89%

HAVE YOU TESTED AMP LANDING PAGES?

#SMX #14A @MichelleRobbins

LEARN MORE: marketinglandevents.com

SEE YOU AT THE NEXT #SMX!