AUDIENCE RESULTS ANALYSIS

Darren Katumba

Question 1 results

The male audience have taken the questionnaire compared to the female audience which has given us feed back to the main target gender we need to target at. The reason why I think more males took the survey compared to females is because crime is mostly related to men even in society there are more men involved with crime compared to women.

Question 2 results

The main age group for are genre is 19-21 so we are going to aim mainly for that age group and try to meet their needs. The reason why the younger generation took the survey more is because this type of genre is more excited for crime films and will pay to watch them in cinema compared to older people who would just watch it on TV or the internet.

Question 3 results

The results show that the audience will prefer to have the trailer leave a mystery for them so that they can see more in the film. The results with the least was a heist to be shown in the trailer so we are not going to show that. I think that Heist got the least results is because it is shown a lot in crime trailers and the audience probably want something new to their crime genre.

Question 4 results

The costuming we are going to use is going to be tailored suits mixed with casual wear we are going to try and avoid track suits because it got the least results we will also have our actors wear smart casual clothing. The reason why casual clothing and tracksuits got the least results because crime is usually associated with sophistication and power which is what is shown in general society that if you wear a tailored suit you are seen as sophisticated and smart.

Question 5 results

The audience results show that they do not want to see the death of a character in the trailer which gives us more of an idea of how we are going to pan out our story. The reason why “No” got more results than “Yes” is because the audience want a mystery to be shown in the trailer rather than giving everything away which will ruin the film for them.

Question 6 results

The main focus we are going to use is personal relationships because that came back with the most feed back and we are going to avoid showing blood and gore because that is not what are audience want to see in a crime trailer. Blood and gore got the least results due to the fact that the audience do not want to associate the crime with too much violence.

Question 7 results

The results for this show that the audience want the locations to be in central London and Docklands so we will try to fit that into are trailer depending on how the story plot comes out. Country side had the least results as well as outer London and Housing estates because the audience want to see crime being involved in London to associate it with major crime happening in the city because of higher crime shown in the city compared to outer London or countryside areas.

Question 8 results

Classical music seems to have the most results for the music we should use in the crime trailer so we will use that as well as a mix of other soundtracks. Rock and Pop got no results because the audience don’t want to associated that type of music with crime which is why classical and hip hop got more results because it is modern crime and also because it wouldn't mix associating rock and pop with crime.

Question 9 results

The magazine will show the main character on the cover page because it came back with the most results. This will help us with how we will develop our main character. The key character had the least results due to the fact that the audience want to know more details about the main character so they can know what to expect from the main character rather than minor or sub characters that will not pleasure them if they watch the film in cinema.

Question 10 results

The audience only want the trailer to have fragments of the film to be revealed in the trailer which gives us more feedback on how we will structure the trailer overall. The audience overall do not want most of the plot to be revealed in the trailer because they don’t want the film to be ruined for them which is why it got the least results.

How the data from the results will affect our final products

The data collected will now help us come to the decisions of meeting the audiences needs instead of going against them.

Such as for costuming we will not try to have are actors wear smart clothing due to the results of ‘tailored’ suits being the main costuming with our characters.

As a group we have come to final conclusions on how we are going to focus on a trailer that has a mysterious vibe to it.