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By Jose Vicente Mogollon, presented at the 17th TCI Global Conference, Monterrey 2014.
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“Rutas Competitivas” Program. The case of Colombia Jose Vicente Mogollon Parallel 2.2 Cluster implementation in different parts of the world
11 November 2014
Your partner in economic development
“Rutas Competitivas” Program The case of Colombia
TCI 2014 Monterrey Jose Vicente Mogollon
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Rutas Competitivas (RC) Program Overview
Agenda
Sectors worked on
Why implementation is working
Long term sustainability of the program
What’s next?
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Rutas Competitivas (RC) Program Overview
Agenda
Sectors worked on
Why implementation is working
Long term sustainability of the program
What’s next?
4
Rutas Competitivas (RC) Program Overview
National level (MCIT, iNNpulsa) State level (Chambers of
Commerce)
2010 – Pilot 2012-14 Full Program
Largest cluster program ever done in Colombia
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RC Program Overview Cluster based regional competitiveness program (bottom up)
1 Growth & profits Goals
2 Train local teams
3 Change mindset 18 states 36 initiatives
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RC Program Overview Strategy is about choice: - what to do and NOT to do…
Strategic analysis
Where is industry going?
How is demand
changing?
How should cluster
firms react?
What should be the gov’s
role?
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Training local teams • Training on strategy and
change process
• Critical mass (50+ people)
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World class program and professors • Case study methodology • Top Business School
professors & reputed practitioners
Professor Antoni Zubirá
Cluster economies
Industry Analysis
Strategic Segmentation
Value Chain Analysis
Benchmarking
Action plans
Implementation
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Rutas Competitivas (RC) Program Overview
Agenda
Sectors worked on
Why implementation is working
Long term sustainability of the program
What’s next?
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Sectors worked on… Tourism (+9) Agriculture (+10) Industry & Services (5)
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Rutas Competitivas (RC) Program Overview
Agenda
Sectors worked on
Why implementation is working
Long term sustainability of the program
What’s next?
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Why is implementation working? 1. Trained teams are implementing #rutascompetitivas
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2. Quick government response
• IFR004 • High impact regional projects • USD $200,000 / project
• IFR005 • Strengthen Regional Competitiveness
Comissions • USD $150,000 / project
Why is implementation working?
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Why is implementation working? Institutional level actions (Chambers of Commerce) Twitter: #rutascompetitivas
Coffee Initiative, Armenia
Business Tourism Initiative, Cartagena
Construction Initiative, North Santander
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Why is implementation working? Company level actions (Ukuku Rural Lodge) Ecotourism Cluster in Ibagué, Tolima
“We are leveraging our biologist background to be able to transmit the scientific part to tourists” - David Bejarano, cofounder of Ukuku Rural Lodge
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Why is implementation working? Company level actions (Polito) Textile and Apparel Cluster in Medellin, Antioquia
Fast fashion project to permanently monitor clients changing demands
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Rutas Competitivas (RC) Program Overview
Agenda
Sectors worked on
Why implementation is working
Long term sustainability of the program
What’s next?
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4 person team
2 initial RC…
3 additional RC
+ implementation
Institutional support
Long term Sustainability of Program The case of Cartagena, Bolivar
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Rutas Competitivas (RC) Program Overview
Agenda
Sectors worked on
Why implementation is working
Long term sustainability of the program
What’s next?
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What’s next?
• Retain teams in the regions • Government must continue to adjust policies and programs
to meet regions needs…
• More institutions must get involved
