+YOU
your BRAND your SOCIAL MEDIA
Robin Yap, LLB, DM
MANAGING DIRECTOR
+today
u you
u brand
u social media presence
u strategies to get you known
+
ELEVATOR SPEECH COMPONENTS http://bit.ly/1T84xhw
skills
confidence
goal
motivation
+Who are you?
http://bit.ly/1T84xhw
+Who are you?
1: What do you do…well? (Skills) 2: What is your greatest strength in this area OR the best compliment you’ve ever received about your skill? (Confidence) 3: What would you like to do? (Goal) 4: What’s your “why?” (Motivation)
+
+network
• •
• • F F
C C
+ EXT
O2O
F2P
F2O
F2F
YOUR SOCIAL
MAP
+traffic n ALEXA RANKING
n COMPETE.COM (PAY)
n SEMRUSH.COM (LOVE IT)
n YOUTUBE OR VIMEO VIEWS
n BLOG POST COMMENTS
n TOTAL COMMENT COUNTS
n CHECK THEIR ARCHIVES
n CHECK ‘ADVERTISE HERE’ PAGE (EX: FROM BUYSELLADS)
+
EXAMPLE PERSONAL BRAND STATEMENT
+now what?
v align social goals to personal and/or business goals
v social media audit template
v editorial calendar template
v social media content calendar
v bulk upload template
+Qs
+THANKS!
@ROBINYAP
DrRobinYap
RobinYapCanada