+YOU

your BRAND your SOCIAL MEDIA

Robin Yap, LLB, DM

MANAGING DIRECTOR

+today

u  you

u  brand

u  social media presence

u  strategies to get you known

+

ELEVATOR SPEECH COMPONENTS http://bit.ly/1T84xhw

skills

confidence

goal

motivation

+Who are you?

http://bit.ly/1T84xhw

+Who are you?

1: What do you do…well? (Skills) 2: What is your greatest strength in this area OR the best compliment you’ve ever received about your skill? (Confidence) 3: What would you like to do? (Goal) 4: What’s your “why?” (Motivation)

+

+network

•  • 

•  •  F F

C C

+ EXT

O2O

F2P

F2O

F2F

YOUR SOCIAL

MAP

+traffic n ALEXA RANKING

n COMPETE.COM (PAY)

n SEMRUSH.COM (LOVE IT)

n YOUTUBE OR VIMEO VIEWS

n BLOG POST COMMENTS

n TOTAL COMMENT COUNTS

n CHECK THEIR ARCHIVES

n CHECK ‘ADVERTISE HERE’ PAGE (EX: FROM BUYSELLADS)

+

EXAMPLE PERSONAL BRAND STATEMENT

+now what?

v align social goals to personal and/or business goals

v social media audit template

v editorial calendar template

v social media content calendar

v bulk upload template

+Qs

+THANKS!

@ROBINYAP

DrRobinYap

RobinYapCanada