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SSEBANDEKE ASHIRAFLEAD GDG MUBSEmail: [email protected]
What is the best social media tool
Promote your brand with social media
Searchability Consistency Message
Searchability Search yourself
Searchability
What is your Goal (what do you see, what do you want to see)
If you don’t see yourself startStart creating content on the web
Build consistency
Usernames Avatar (cover photos and profile
photos) Bio Links should be similar
Message
Power of blogging Social media tone Email signature LinkedIn profile
Extend your brand
Leave comments Share links (share other people’s
links) Join Online conversation Like, Favourite or +1
Social media campaign
What is a campaign?A campaign is a marketing effort to
sell, promote, raise awareness
............to sell, promote, raise awareness
of WHAT?
What is a social media campaign?A social media campaign is marketing
“D” using social media
What is your D?
Share Back
The name and purpose of the campaign
Did you like the Campaign? What was the Campaign’s greatest
strength? What was the Campaign’s greatest
weakness? What would you do different? Ideal to steal?
CampaignEnd world famine
Small measurable GoalRaise enough money to feed 100 families
in Ayivu
Social Media strategy
Ask daily for donations on 3 sites Ask friends to share donor links with
5 people Share video about family in need Feature those that donate on blog
daily
Common metrics (stats)
Publish/posting Share/RetweetsFriends/Followers Referrals
(links to you)Subscriptions Activity/LikesComments/posts Surveys/Polls
Visits to pagesUnique visitsClick through rate
Use date ranges