How to Use Social Media for Business
Presented by Stephen G. Nichols
Owner, Boswell Small Business Marketing Inc.Communications Committee Chair, Rotary Club
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Agenda:• Overview
• Benefits/Risks
• Examples of Rotary 13 social media
• What you can do to start today
What is Social Media?• A tool in your marketing toolbox
• Augments existing marketing plan
• Provides means and opportunities to connect that otherwise would not be available
How to Benefit?• Clearly-defined goals that fit with your
marketing plan
• Know who your target audience is and what they like
• Choose the best platform(s)
• Implement strategy and track results
Why Not Just Email?• Consumer’s choice
• Social media networks are just a virtual extension of the grapevine
• Empowers your target audience to come to you when they need your help, not the other way around
What’s the Catch?• Time
• Trust
Is it Safe?• Privacy settings
• Buy internet security software
• If you wouldn’t say it in front of your boss, your spouse or your mom, then don’t say it on social media
Protecting Your Brand• Domino’s horror story
• Google Alerts
• Respond to complaints quickly and earnestly
It’s All About…• Communication
• Relationships
• Creativity
• Money
How to Get Connected• Facebook
How to Stay Connected• Starting from scratch: 1 hour per week
• Don’t do too much all at once
• Don’t get behind
Conclusions• Content is king
• You must participate regularly
• From marketing funnel to sales pipeline
• Have fun, but not too much fun
Questions?
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