Social Business and Social Media Policies

@ShannonEastman

TitleSubtitleSocial Media, Business and

Policies – February 2012

@ShannonEastman

Contents

@ShannonEastman

Hands up!

@ShannonEastman

@ShannonEastman

@ShannonEastman

The part that is changing…

@ShannonEastman

The part that is changing

@ShannonEastman

The part that is changing…

Social Media Policies.

@ShannonEastman

The part that changed.

@ShannonEastman

Social media is here. Social media pitfalls are here. Social media policies are not here enough.

@ShannonEastman

Whoops!

- immediately retweeted by many of the agency's 20,000+ Twitter followers

- screengrabs were quickly captured before the tweet could be deleted.

- an employee with access to the Secret Service's Twitter account, mistakenly believing it to be their personal account, posted the unapproved and inappropriate tweet.

@ShannonEastman

Whoops!

In just 4 days: -YouTube-Vimeo -Twitter-Facebook -YouTube -Mainstream Media-Nestle boycott 10 million in 20 provinces.

@ShannonEastman

Whoops!

Israel’s Army had to call off a planned raid on suspected militants in the West Bank because a soldier posted details of the operation on Facebook.

@ShannonEastman

What does this tell us?

Accidents happen. So what precautions are available?

Sometimes you wont see it coming.

You can’t assume there will be common sense.

@ShannonEastman

Back to basics:

Social business should consider all stakeholder groups.

Social Media Policies should too!

Including:

@ShannonEastman

Back to basics:

Governance + real time processes + education in the evolution + scalability.

2.Gather the team from your unique groups.

3.The objective is to build a culture people want to be a part of.

4.Consider the law, the legal ramifications.

5.Policies + guidelines = ideal

6.Consider 2 policies. One for employees using social media on behalf of your business and one for employees using social media for personal use.

@ShannonEastman

Thank-you

Shannon EastmanManaging Director

077 2031 2585

[email protected]

@ShannonEastmanwww.linkedin.com/in/ShannonEastman

mailto:[email protected]

http://www.TCSdigitalworld.com/