Embed Size (px)
Citation preview
0 1 /0 3 /2 0 1 6
Imag
e so
urc
e: F
lick
r bl
ackz
ack0
0
To w a rd s # S o c b i z : S m a r te r S o c i a l M e d i a & B e tte r C o l l a b o r a t i o n
F R O M S O C I A L M E D I A TO S O C I A L B U S I N E S S
I’m Sofie Verhalle
Hi!
[email protected] +32 478 208 411www.talkingheads.be
twitter.com/lamazone linkedin.com/in/sofieverhalle
facebook.com/lamazone
Managing Partner at Talking Heads
Feel free to connect
We help companies, organizations, in the private and the public sector, in social profit and non profit to use the impact of social media to drive change.
We help you grow your social business.
We help you build a social government.
SOCIAL MEDIA
Social media are the online tools and platforms people use to share their opinions, insights and experiences with each other.
Social media have profoundly changed the way in which we communicate.
broadcasting networking
roundabout of communication
T R E N D S & I M PAC T
Organization
society
POlitical/economical
technology
individually
responsibility
Sustainability global
Local big & smal l data
Cloud computing social
mobile
transparency
collaboration Civil participation
Sharing, Peer to peer flexibility
connectivity sense of purpose
authenticity
OPEN
sharing. always. everywhere.
Always ON Always connected Always personal
Principles
24/7 communication? Active on all channels?
1 on 1?
Impact for your company?
CLOSED
the right to & privacy
anonymity
the right to be
forgotten
the urge to
disconnect
Distrust Room for absence
Anonymity
Principles
Gain trust Leave room for absence
Respect anonymity
Impact for your company?
TOGETHERNESS
From flying solo
…
Social Media
Corp Com
Int Com
HR IT …Purchase Admin- istration
Ext Com
Over basic collaboration
…
Social Media
Corp Com
Int Com
HR IT …Purchase Admin- istration
Ext Com
to social business & government
…
Social Media
Corp Com
Int Com
HR IT …Purchase Admin- istration
Ext Com
organisation
hierarchy collaboration
I N
conversation, collaboration & co-creationE XI N & E X
Conversation Collaboration Co-creation
Principles
Listen Facilitate
Make the first move
both internally as externally
Impact for your company?
W H Y B U I L D A # S O C B I Z ?
Why build a social business & government?
…
Social Media
Corp Com
Int Com
HR IT …Purchase Admin- istration
Ext Com
HAVE IMPACT ON COMPANY DECISIONS
HELP BUILD COMPANY CULTURE
GET TO KNOW YOUR COLLEAGUES
1
23
SOCIAL BUSINESS & GOVERNMENT BENEFITS EMPLOYEES*
WORK MORE EFFICIENTLY
INCREASE YOUR EXPERTISE
CONTINUOUS LEARNING FROM COLLEAGUESIMPROVE YOUR PM SKILLS
WORK AGILE AND REMOTELY
BRAINSTORM WITH BROADER AUDIENCE
BOOST YOUR CAREER
SHOW OFF OWN WORK
SHARE YOUR TEAM’S SUCCESSES
GAIN NEW INSIGHTS VIA FEEDBACK
CROWD SOURCE R&D
45
6
7
89
1011
12
13
14
*arguments to get buy-in
SOCIAL BUSINESS & GOVERNMENT BENEFITS YOUR BUSINESS*
RESEARCH AND DEVELOPMENT
INNOVATIVE INSIGHTS (NEW TRENDS)DISCOVER SUGGESTIONS OF CLIENTS/PROSPECTS/
CITIZENSREALTIME INNOVATION AND FEEDBACK
(=CROWDSOURCED RESEARCH AND DEVELOPMENT)
MARKETING & COMMUNICATIONSMARKETING or CUSTOMER INSIGHTS DIRECT RESPONSECAMPAIGN TRACKINGEVENT MANAGEMENT THROUGH EVENT-EXPERIENCE AND FOLLOW UP (LEADS)
CUSTOMER CARE
IMMEDIATE MONITORING AND DETECTIONFOLLOW UP FASTER
MAINTAIN AMBASSADORS REWARDS LOYAL CUSTOMERS & CITIZENS
SALES“SALES” INSIGHTS CATCHING THE LEADPROACTIVE LEAD GENERATION THROUGHREFERRALS AND TESTIMONIALS
*arguments to get buy-in
Sharing knowledge
3
I N E XI N & E X
Improving workflows
Improving services
Improving customer care
Deepening customer relationships
Gathering feedback
It benefits both…
W H AT ’ S N E X T ?
F I N D T H E S U P E R H E R O E S
I N Y O U R
C O M PA N Y !1
F I N D T H E C O M M O N
D E N O M I N AT O R TO G E T
B U Y- I N !
2
C H A N G E T H E WAY
I N W H I C H
Y O U W O R K S T E P. B Y. S T E P.
3
5 F I N A L S U P E R H E R O T I P S ! Tr a n s p a r e n c y, v i s i o n a n d l e a d e r s h i p a r e e s s e n t i a l
Fo c u s o n t h e p o s i t i v e s t o r i e s . B u i l d c a s e s .
W i t h g r e a t p o we r c o m e s g r e a t r e s p o n s i b i l i t y
B u i l d i n g a s t r o n g a n d l o y a l c o m m u n i t y
t a k e s t i m e
N o e x te r n a l b r a n d l o ve
w i t h o u t i n te r n a l b r a n d l o ve
✓ O U R B LO G F O R A L L T H I N G S S O C I A L
✓ T W I T T E R F O R FA S T S O C I A L M E D I A S N I P P E T S
✓ S L I D E S H A R E TO B E S M A R T E R W I T H S O C I A L M E D I A
✓ FAC E B O O K F O R A S N E A K P E E K B E H I N D T H E S C E N E S
✓ L I N K E D I N TO C O N N E C T P R O F E S S I O N A L LY
✓ S P E A K D U TC H ? S C H R I J F J E I N O P O N Z E N I E U W S B R I E F !
Interested in Talking Heads?
Sofie Verhalle:
twitter.com/[email protected]
+32 478 208 411www.talkingheads.belinkedin.com/in/sofieverhalle facebook.com/lamazone
feel free to connect
