Abbas  Alidina @AbbasAlidina AbbasAlidina.com

Social Media Masters Business Seminar

Session 1: Introduction to Social Media

It All Began Here …

Then Voicemail Started…

Then Email and Internet Came Along…

And  Now  We  Have…  

Internet  Usage  and  Behaviors  

About  Us  Global  Internet  Users  

2  Billion  Internet  Users  out  of  a  Global  Popula5on  of  6.85  Billion  (29%)  

Media  Consump?on  by  Time  of  Day  (MENA)  

Internet  Usage  remains  rela5vely  high  throughout  the  day.  

Survey source: Effective Measure and Spot On PR

What  is  Social  Media?  

What  is  Social  Media?  

• Who participates? •  your Employers •  your Employees •  your Customers •  your Partners •  your Fans •  your Competitors •  your Investors •  your Critics •  and many others…

•  The conversation is organic, it is not controlled

Social  Media  is  a  Conversa5on  Online.  

What  is  Social  Media?  

The  Concept  

What  is  Social  Media?  

The  Concept  

What  is  Social  Media?  

The  Concept  

Social  Media  is  more  about  Psychology  and  Sociology  than  it  is  about  Technology  

Communica?on  Timeline  

The  Internet  has  impacted  the  way  we  communicate  in  our  personal  and  business  lives.  

Source: idfive.com

Social  Media  for  Business  

1)  The  Tradi5onal  Consumer  

The  3  Types  of  Consumers  

2)  The  Online  Consumer  

The  3  Types  of  Consumers  

2)  The  Online  Consumer  

The  3  Types  of  Consumers  

3)  The  Social  Consumer  

The  3  Types  of  Consumers  

3)  The  Social  Consumer  

The  3  Types  of  Consumers  

3)  The  Social  Consumer  

The  3  Types  of  Consumers  

Tradi?onal  Business  Communica?ons  

Advertisers vs Consumers VIDEO

What  Will  We  Cover?  

About  Us  Social  Media  Tools  

Just Because We Have Access to the Tools, Doesn’t Mean We Have Something Interesting to Say…

About  Us  The  New  Rules  of  PR  and  Marke?ng  

OLD NEW

Exercise:  Understanding  Customers  

What are the top 5 reasons why customers want to interact with you on Social Media?

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5.  

The  Social  Media  Percep?on  Gap  

Regional  Social  Media  Case  Studies  

Case  Study:  Queen  Rania  “Twisit  Jordan”  

Promo5ng  tourism  to  Jordan  with  Social  Media.  

Case  Study:  Wild  Peeta  

“We're  the  open-­‐source  Shawarma  restaurant  that  shares  decision-­‐rights  with  our  followers.  Welcome  to  SHAREWARMA  2.0  ;-­‐)”  -­‐  @WildPeeta  

#BenihanaKUW  

#Baras?  Fiasco  

#Baras?  Fiasco  

#Baras?  Fiasco  

Global  Social  Media  Case  Studies  

United  Breaks  Guitars  

- Dave Carroll

United  Breaks  Guitars  

- Dave Carroll

10  Million  Views  Later…  

- Dave Carroll

Case  Study:  Ford  Explorer  Reveal  

For  the  first  5me  ever,  Ford  bucked  tradi5on  and  turned  to  Social  Media  (with  Facebook  as  the  pla`orm)  to  exhibit  the  new  vehicle.  

Ques?ons?  

Abbas  Alidina @AbbasAlidina AbbasAlidina.com

Social Media Masters Business Seminar