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Presented by Katia Mouzaki (@KatiaMouzaki) at Corporate Communication conference http://corpcom.gr as part of the pecha kucha PR session
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Social media OR social business?
St. Haikalis, CEO
#ArabSpring
#Syntagma
#Greececrisis
#Yparxei_avrio
#changeGreece
#OccupyWallStreet
St. Haikalis, CEO
o Back to the roots, beat fragmentation and opportunistic positioning
o Social media is just a platform, not the strategy
St. Haikalis, CEO
o Harnessing Digital Ecosystem is a one way choice
o Training, coaching brands to speak in the FB, Google, YouTube, Twitter era
St. Haikalis, CEO
Social Media Activation, Social Brand or
Social Business?
Raising the stakes for a Greek Education Organization:
it’s a bet
Experimenting with a Multinational:
vote for the hard way
St. Haikalis, CEO
o connect employees, not just customers
o Corporate Communication and its core ambassadors: employees
St. Haikalis, CEO
o Enterprise 2.0
o Art 2.0
o Philanthropy 2.0
St. Haikalis, CEO
o Internal Communication, not a HR broadcasting anymore
o Change and Internal Communications , a sheer challenge
St. Haikalis, CEO
o Crisis is not a reality show
o 70% of Companies are addressing or close to face a crisiso Crisis management harness classic weapons, yet needs a
powerful online arm
St. Haikalis, CEO
o Integration is the new golden rule
o The trend towards merging brand marketing and corporate reputation
o Surprise? Commercial marketing and “CSR” are converging
St. Haikalis, CEO
o Well come to the media outlets jungle
o Harness the media clover leaf
Mainstream
SocialOwned
New Media
Public Engagement
Viewed by >300,000
people daily
St. Haikalis, CEO
o Two different models of digital PR or social media agencies
o The Trust agent factor
St. Haikalis, CEO
o New era Corporate communication at odds with legal, IT…
o How social media can mess up with traditional IT
o Cure: 6 tips to succeed crucial alliances
St. Haikalis, CEO
